Magister Manajemen Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada 2015 History of Mc Donald McDonald's Corporation is a fast food restaurant which is very famous and is one of the largest and has spread globally. The main dish in restaurants McDonald's is a hamburger, but also serves soft drinks, french fries and dishes that are maked to the restaurant where it is located. McDonald's emblem is two yellow bow that is usually displayed outside their restaurant and can be immediately recognized
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Running head: MCDONALD’S CORPORATION McDonald’s Corporation Your Name Name of Institution 1 2 MCDONALD’S CORPORATION McDonald’s Corporation Executive Summary McDonald’s restaurant was founded by Maurice and Richard McDonald, two brothers who started the restaurant’s legacy as a small business in California that served milkshakes and hotdogs. The McDonald brothers soon introduced hamburgers to their restaurant menu, after reevaluating the business. In addition, the brothers implemented
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As the world’s largest and most devoted restaurant chain, McDonalds has become a model of superior and dedicated operations in the franchisee industries. “McDonald’s restaurants started in 1948 with two brothers Marc and Dick McDonald in San Bernardino, CA it was the first drive- in for the franchisee. Later in the business they hired Ray Korc to become the franchisee agent and with his help McDonalds became a franchisee known in every household. Today, the McDonalds organization is a world-wide
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McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10%
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fall over larger ranges of output. Economies of scale are the advantages that accrue as organisations become bigger and expand their activities. For McDonald’s, economies of scale allow for bulk purchase of products with a high volume turnover, research at a national level, faster growth and specialised management and franchise support. McDonald's economies of scale benefit the company in various ways in its international endeavours including: the fact that its uniform menu offerings can be
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No matter what country you go on holidays to today, you will always see the famous McDonald’s sign somewhere close by. The brand is so popular that when people see the logo they instantly know that it represents McDonald’s. Over the years McDonald’s have introduced many changes to their menu and their advertising. They also make a point of being big supporters to children charities and they also opened their own charity which is dedicated to supporting families of sick children. They supply leaflets
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CASE STUDY: MCDONALD’S DENNY ARCHIBEK AND JERRY D. MARSH II WAYLAND BAPTIST UNIVERSITY DECEMBER 19, 2015 Author Note This paper was prepared for Advanced Microcomputer Applications MJTG 5302- SA01, taught by Dr. Nick A. Lockard. Abstract Since the McDonald’s restaurant was founded by the McDonald brothers and bought by Ray Kroc, it has become the quintessential pop icon of American culture and made fast food a staple of the American diet. Their history cannot be disputed as having
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Jenny Ku Management 340 Professor Gervais April 24, 2012 Yum! China Case Analysis Yum! Brands China, a division of the Yum Brands Company, is a fast food restaurant company that owns several restaurant chains such as KFC, Taco Bell, Pizza Hut and Long John Silvers overseas. Yum! China first opened its KFC in Beijing in 1987 and over the years has successfully expanded its operations and other chain restaurants throughout Mainland China, becoming one the largest fast food companies in that region
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The operations of Mcdonalds are affected by government policy on the regulations such as health and hygiene policy. Governments have realized the health problem have been a major concern for everyone therefore they decided to control the marketing of fast food restaurants because of cardiovascular, and cholesterol issue and obesity among young children. Governments have also controlled the number of licenses issued to new fast food restaurants which creates a barrier of entry to potential entrants
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McDonalds is a huge chain for fast food. I chose an ad that shows a picture of a McDonalds fry holder but instead of being filled with fries it is filled with pencils. Below the image it states in big font “Learning Experience.” Also below that the ad mentions that it is important to grow and learn, it says that working at McDonalds can help you to achieve that, which makes this ad portray pathos very well. The ad makes you want to grow, learn, and succeed. This ad also represents ethos because
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