Marketing Management, 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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boils down to the philosophies and systems we use for managing people. In this chapter we will observe that much of what is discussed throughout this text can be applied to foreign operations, provided one is sensitive to the requirements of a particular international setting. The first part of this chapter presents a brief introduction to international business firms. In many important respects, the way a company organizes its international operations influences the type of managerial and human
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regard to the dimension of the firm The main peculiarity of an MNE is the fact that manage actively and coordinately a set of operations located in different countries. To be true MNE a company must: * have substantial, direct investment in foreign countries (not just the trading relationships of an import-export business) * and actively manage those operations as affecting their strategy and organization The MNE is a recent phenomenon, mostly developed in the post-WW II years. The
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Strategy Analysis MGMT 562 Rusty Gates Margaret Hogan Liberty McCarty Anita Ramachandran Tony Reed TABLE OF CONTENTS Executive Summary…………………………………………………………….3 Introduction……………………………………………………………………..4 External Analysis……………………………………………………………….5 Suppliers………………………………………………………...…….5 Customers………………………………………………………..……5 Competitors…………………………………………………………...6 New Entrants………………………………………………………….7 Substitutes……………………………………………………………..7 Opportunities and Threats……………………………………………..8 Internal Analysis………………………………………………………………
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of technology, creates fundamental shifts and gaps in business operations. To address this pressing issue, organisations have to move forward in tandem with the pace of change in globalisation. Organisations go through various cycles in its quest for development. Hence, organisational development has been a widely discussed topic in the business world at large. Organisational change involves a major shift in terms of its operations, strategies, long-term plans and resources. To lead a successful
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Commonwealth Executive Masters in Business Administration / Public Administration CEMBA 553 Management in Organisations Copyright © Commonwealth of Learning, 2003 All rights reserved. No part of this course may be reproduced in any form by any means without prior permission in writing from: The Commonwealth of Learning 1285 West Broadway Suite 600 Vancouver, BC V6H 3X8 CANADA e-mail: info@col.org Dean Institute of Distance Learning New Library Building Kwame Nkrumah University of Science
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Contribution Margin 11-3 Mathematical Approach to Cost-Volume-Profit Analysis 11-3a Break-Even Point 11-3b Target Profit 11-4 Graphic Approach to Cost-Volume-Profit Analysis 11-4a Cost-Volume-Profit (Break-Even) Chart 11-4b Profit-Volume Chart 11-4c Use of Computers in Cost-Volume-Profit Analysis 11-4d Assumptions of Cost-Volume-Profit Analysis 11-5 Special Cost-Volume-Profit Relationships 11-5a Sales Mix Considerations 11-5b Operating Leverage 11-5c Margin of Safety 11-6 Chapter Review 11-6a
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that uses inputs to produce goods and/or services Inputs: resources used in the production process Outputs/products include: Goods: physical, tangible products Services: intangible products Exist to satisfy the needs (basic necessities) or wants (desires) of people, organizations and governments Important to have clearly defined functions/processes Ex. human resources, production, marketing and finance Customers: people/organizations that buy the product Consumers: those who use the
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Question 1 Discuss the economic, political, legal and cultural factors in the Macro environment and the supplier, customer and competitor factors in the Micro environment you might need to consider when reviewing new international markets prior to entry. Answer: Political 1. The political system of a country shapes its economic and legal systems. Therefore, we need to understand the nature of different political systems before discussing economic and legal systems. By political system we mean
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the companies to decide on best use of their resources to achieve its goals. Marketing planning is defined by McDonald’s research (1992) as “simply a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them.” He also states that main purpose of marketing planning is realization and creation of sustainable competitive advantage (McDonald, 1992). Companies generally go over some management processes in developing marketing
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