2013, Bournemouth University is ranked 6th for its Hospitality and Tourism courses. Bournemouth University has two campuses: Talbot Campus and Lansdowne Campus” (Wikipedia) . In 2009, Bournemouth University was the finalist for 2 biggest prizes in the UK higher education: “University of the year “and “Research project of the year”. Student Accommodation BU has ten halls of residence for students to choose. These halls of residence are all around Bournemouth town, they are: • Cranborne House
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Ethical relationship between business and: * Consumers * Employees * their effect on the Environment * their effect on Society The relationship between business and consumers: * The economist Milton Friedman said the social responsibility of business is to increase profits. Any other social responsibility is a delusion; for him the only responsibility for corporations was to their shareholders. * It is only recently that businesses have moved focus onto their stakeholders (The
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McDonald's Food Chain Case Study It was early evening and one of the 25 McDonald's outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain, which extended from these outlets right up to farms all across India. US-based
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Both are powerful and compelling presences on screen, and they hold the different stories told by the film together beautifully. Among the tales told are how McDonalds became the giant it is today, how corn is now in virtually all convenience foods, how beef is now raised, never seeing even a blade of grass, the miserable life that is the lot of a chicken today and how GM is taking over US agriculture at a pace
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P1 Research King Edward VI College King Edward VI College is a sixth form college helping to educate young people (16-19 year olds) in order to enable them to go to university and get the best grades that they can. The college was established in 1974 as King Edward VI grammar school, and now holds approximately 1100 students of which 80% go onto university. They offer over 50 courses at A level, AS or BTEC. The College has a good reputation around Nuneaton and Warwickshire and is close to Nuneaton’s
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Pearson Prentice Hall, pp. 298-303 Lee, K. and Carter, S. (2009). Global marketing management. Oxford: Oxford University Press. Pp.292-295 McDonald, M. (2004). Marketing plans. Oxford: Elsevier. P 311, P447 Blois, K. (2000). The Oxford textbook of marketing. Oxford: Oxford University Press. Pp. 481-455 Ind, N. (2003). Beyond branding. London, UK: Kogan, pp. 218 Jiwa, B. (2014). Marketing a love story. How to matter to your customer, pp.86-88 Lamb, C., Hair, J. and
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Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in
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Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters
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To achieve P5, the assignment is based on McDonalds in the UK and India or China. You must pick two of the following topics (Economic, Demand, Supply, Changes in Supply and Demand or Government interaction) and cover the points below: Economic Outline * Describe the importance of stability in each of the economic environments. * How do changes in the different economic environments impact the business (growth, recession, ripple effect)? * Describe the levels of inflation in each of
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I. BACKGROUND INFORMATION/ADDITIONAL PERSPECTIVES In 1986, a group called London Greenpeace which is an activist body campaigning on a variety of environmental and social justice issues, produced and distributed a leaflet entitled ‘What’s Wrong With McDonald’s? – Everything They Don’t Want You To Know’ outside a McDonald’s store in the United Kingdom. It criticized almost all aspects of the corporation’s business accusing that McDonald’s: is complicit in Third World starvation; buys from greedy
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