According to Antony and McVicar (2011), motivation may be defined as a stimulus, workforce which can affect people’s action because of a need or desire. It should be linked with people’s performance and the goals of productivities. Usually, motivation plays an important role in achieving business goals in a workplace where is consist of workers. It could bring every employee enthusiasm in their work to gain the goals of productivities or the organization objectives if the managers motivate their
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LONDON SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES INTERNATIONAL MARKETING MANAGEMENT Student Name : N.Kushmi.E.R Gunawardane Student ID No : 0020NLNL1113 Module Lecturer : Dr.Lester Massingham Module Tutor : Ms. Nilusha Gallage Date Submitted : 19th June 2014 Total Word Count : 3500 Executive Summary This report plan is written proposal for “Ministry
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BRAND The American Marketing Association defines a brand as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs
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series of strategic partnerships. Nowadays, HSBC's international network comprises more than 6,200 offices in 74 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa,. ranks first in the Forbes 400 Top UK based companies in spite of its root from Asian, with deversified products and services, including advisory, financing, trading, sales, transaction banking, research and analysis. Unilever is an Anglo–Dutch multinational consumer goods company co-headquartered
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St Bartholomew the Great Marketing Plan 1. Rationale Since its founding in 1123, St Bartholomew the Great (SBG) has been a place of worship; providing spiritual guidance, solace and charity to the faithful and those in need. Today, the organisation has 2 primary functions: The teachings of Christianity and the preservation and restoration of the ancient fabric of the Church for the benefit of both the religious and secular. As a not-for-profit (NFP) organisation, income generation is about
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1. Understanding Branding A brand in its simplest form is a name, logo, design or image used by an organization to identify a product or service and distinguish it from that of their competitors (Kotler et al 2012). However, the perceptions about brands are changing, and many academics now define brand as a powerful psychological construct held in the minds of all those aware of the branded product, organization or movement (Kylander and Stone 2012). Unlike the commercial sectors, charities
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Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India
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always will”. Most companies pay much attention to their capital structure, NEXT is one of the good representative among those companies. NEXT, founded in 1864, now is the largest apparel corporation in UK, which currently operates more than 500 retail stores and its online shopping website in both UK and international market to provide clothing, home products, and accessories for women, men, and kids. Firstly, this report will present some theories of capital structure and reasons of conducting different
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Introduction The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong
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Ethical Consumerism: Opportunities and Challenges Globally Your full name Your ID no. Unit code and name Lecturer name Assignment # Completion Date Emergence of new business concepts resulted due to global pressures. This result is in the form of business ethics and corporate social responsibility. Besides economic and environmental diligence, these concepts have become a marketing instrument to evaluate the performance of businesses. They are now designing products that are ethical
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