Advertising Strategies xxxx BUS 508 – Contemporary Business xxxx xxxx Strayer University Fast Food Promotional and Advertising Strategies The purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the marketplace to gain an advantage
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Key Concepts covered in the CAM course up to Week 4 (and Assessment 2). In answering Assessment 2’s questions you would not be expected to use or draw upon material in Topic 5 and beyond. When answering the questions in relation to the Case Study please try to use and refer to appropriate concepts, principles and frameworks in the Topics 1 - 4 and Readings and which you feel are appropriate. You are not especially required to find further material, from journals or textbooks, to reference in
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Losing Magic in the Middle Kingdom Brandusa Borza Chiara Iacaponi Alfred Mense Sandor Olti Ramona Pavel Giulia Sgambati Table of Contents 1. 2. 3. INTRODUCTION .......................................................................................................................................................3 PROBLEM STATEMENT .......................................................................................................................................3 ALTERNATIVES ...........
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considered as old fashioned, out of date and of little relevance to work and organization today. With the broad set of powerful economic, social and technological changes – greater competition, globalization of production, rising demand for innovation, new forms of information technology and wide change in customer preferences have concluded that the days of stable structures of bureaucratic models are over. According
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| | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop
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based on three strategic stances: the third place experience, creating a human connection, and providing a quality everyday experience for customers. The specific strategies used by Starbucks include: • Horizontal Integration: acquisitions of Seattle’s Best, Torrefazione Italia and Coffee People • Market Penetration: differentiation and product placement outside of retail stores • Market Development: educating the consumer about specialty coffee • Concentric Diversification: release of bottled drinks
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Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local
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EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches
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this case, we MUST adopt a strategic perspective and NOT be concerned about the operational issues. Fortunately, the case seems to have presented to us a lot of issues that require us to think carefully the strategic directions and the strategies that best suit the changing environment. There are two areas that require our attention, and this will be how the examination questions will be written. According to the brief provided by the University, the examination paper will have two questions with different
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Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new
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