SWARTHMORE COLLEGE LONDON ATHE Level 6 Diploma in Management STRATEGIC MARKETING SHS Task | Table of Contents | Page No | Introduction | 03 | Task 01 | 1.1: Assess the role of Strategic Marketing in an organization | 04 | | 1.2: Analyse the relationship between corporate strategy and marketing strategy | 04 | | 1.3: Analyse how marketing strategy is developed | 05 | Task 02 | 2.1: Evaluate approaches to internal environmental analysis | 06 | | 2.2: Evaluate approaches
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| Supply Chain Analysis of Single Malt Whisky | BMAN70292: Global Supply Chain Management, Individual Assignment | Table of Contents 1. Introduction 3 2. Proposed Supply Chain Design and Justification 5 2.1 Proposed Design 5 2.2 The Flow of Materials 6 2.3 The Flow of Information 7 3. Whisky Supply Chain Management: the Strategies and Tactics for Improvement 9 3.1 Strategy of the Whisky Supply Chain 10 3.2 Proposed Improvements and Practical Application
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Profile 1 1-2. Goals and Objectives of the Applied Project 1 SECTION 2 – SITUATIONAL ANALYSIS 3 2-1 Environmental Analysis 3 2-1-1. Economic segment 3 2-1-2. Social-Cultural Segment 4 2-1-3. Technological Segment 5 2-1-4. Legal Segment 5 2-2. Industry Environment Analysis 6 2-2-1. Threat of New Entrants 6 2-2-2. Bargaining Power of Buyers 7 2-2-3. Bargaining Power of Suppliers 7 2-2-4. Threat of Substitute Products 8 2-2-5. Rivalry among Competitors 8 2-3. Value Chain Analysis 10 SECTION
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Internationalization: Doing business in many countries of the world but often limited to a certain region. Should a company stay at home, or strengthen the global position?? Two dimensions: 1.) Industry globalism (high degree of industry globalism -> many interdependencies between markets, customers and suppliers. Besides, industry is dominated by a few large powerful players (global, like software, cd’s, movies, aircrafts) and the other multidomestic market environment (local, like hairdressing, foods and
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Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can
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The Evolution of Wi-Fi Charles Williams Albert Acuna ISSC340 American Military University Abstract From the creation of the IEEE standard in 1997 to current times Wi-Fi has evolved dramatically over the years. An idea to provide connectivity to devices with the absence of cables was adopted globally. Each year brings about new ways of utilizing wireless technology. This study aims to cover Wi-Fi from inception to present day and prospects for the future. The Evolution of Wi-Fi What
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Market Segmentation- Report Marketing Mix, Segmentation and Targeting Segmentation Each business will have their marketing segmentation set different from other businesses. For example McDonald’s is a ham-burger fast food restaurant; McDonald’s sells food but they will target different groups of people via using the market segmentation methods (Behavioural, Demographic, Psychographic and Geographic): * Behavioural- this is basically the time and occasions of when the consumers buy the item
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Costa Coffee Analysis and Strategy – “The Sister Project” Contents 1. Introduction 4 2. External Analysis 4 2.1. Customer Analysis 4 Target Age Groups 4 Key Areas 5 2.2. Competitor Analysis 5 2.2.1. Direct Competitors: Leading coffee shop brands 6 Market Route 6 Independent Coffee Houses 7 2.2.2. Indirect Competitors 7 2.2.3. Key growth areas 8 2.3. Market Analysis 9 The market 9 Awareness of the market 9 Market drivers 9 Market barriers 10 Goods and services
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level of motivation of the fast food workers and also discusses the causes of low employee motivation within the organization. This will also assist the management of the fast food industries in improving the performances of their employees. A case study approach was used for the survey because only the fast food industries were involved. Information was obtained from the operational workers, administration, cashiers and the managers orally. The respondents have given answer which approximately gave
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displayed on every other building, sandwiched between the more familiar corporate rictuses of Ronald McDonald and Colonel Sanders. This man has sold Dubai to the world as the city of One Thousand and One Arabian Lights, a Shangri-La in the Middle East insulated from the dust-storms blasting across the region. He dominates the Manhattan-manqué skyline, beaming out from row after row of glass pyramids and hotels smelted into the shape of piles of golden coins. And there he stands on the tallest building in
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