[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information
Words: 4145 - Pages: 17
Analysis of Starbucks 1 RUNNING HEAD: STARBUCKS External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management MGMT 4340 Dr. Nwabueze March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History .................................................................................................
Words: 20339 - Pages: 82
Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees
Words: 4366 - Pages: 18
EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches
Words: 7136 - Pages: 29
Chapter 1 ETHICS & BUSINESS ETHICS AN INTRODUCTION TO ETHICS Ethics is not a recent discovery. Over the centuries philosophers in their struggle with human behavior have developed different approaches to ethics, each leading to different conclusion. The word “Ethics” which is coined from the Latin word ‘Ethics’ and Greek word ‘ethikos’ pertains to character. Ethics is thus said to be the science of conduct. As a matter of fact it deals with certain standard of human conduct and morals. The
Words: 7802 - Pages: 32
Olympic Proposal Prepared for: International Olympic Committee 1 Olympic Plaza Colorado Springs, CO 80909-5708 Prepared by: Andrew Neely, Matthew Ori, David Schofield University of Florida Gainesville, FL 32611 April 21, 2010 Executive Summary The following is our proposal to the International Olympic Committee recommending Miami, Florida to host the 2020 Summer Olympic Games. Our team recommends Miami because of the diversity, means of safety, the existing infrastructure, and financing
Words: 6534 - Pages: 27
Chapter Four Professional Accounting in the Public Interest, Post-Enron Purpose of the Chapter When the Enron, Arthur Andersen, and WorldCom debacles triggered the Sarbanes-Oxley Act of 2002 (SOX), a new era of stakeholder expectations was crystallized for the business world and particularly for the professional accountants that serve in it. The drift away from the professional accountant’s role as a fiduciary to that of a businessperson was called into question and reversed. The principles
Words: 62999 - Pages: 252
Prof. Sandip Anand | By | Rubinderjit Singh Randhawa | U112164 PGDM 2012-14 Marketing Management – III Date: 5th March, 2013 Xavier Institute of Management, Bhubaneswar Contents Introduction 3 Facebook Data for COSTA COFFEE 3 Summary 19 Overall Attitude towards Costa Coffee 19 Key Insights 20 Managerial Action Imperative 20 Introduction Consumers choose brands on basis of following benefits. These benefits may be either positive or negative. They can be further categorized
Words: 8671 - Pages: 35
SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES INTERNATIONAL MARKETING MANAGEMENT Student Name : N.Kushmi.E.R Gunawardane Student ID No : 0020NLNL1113 Module Lecturer : Dr.Lester Massingham Module Tutor : Ms. Nilusha Gallage Date Submitted : 19th June 2014 Total Word Count : 3500 Executive Summary This report plan is written proposal for “Ministry of Crab”
Words: 5304 - Pages: 22
CORPORATION November 27, 2012 Written By: George Peary Star Investors BUS 100 EXECUTIVE SUMMARY This report stems from
Words: 11090 - Pages: 45
