was founded by brothers Richard and Maurice McDonald when they opened their first restaurant in San Bernadino California in 1948. At the time, McDonald’s core business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its
Words: 3720 - Pages: 15
organisations that invest in SHRM anticipate receiving a return on their investment. Contents EXECUTIVE SUMMARY 2 Company Overview 4 Mission & Values 4 McDonald’s Strategy 4 McDonalds Human Resource Planning (HR practices) 5 Equal opportunities to diversity management 5 Managing Cultural Diversity in McDonalds 5 Culture
Words: 5412 - Pages: 22
diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market? There were several contributing factors in Jollibee’s rise to a dominant position in the Philippines fast
Words: 2748 - Pages: 11
Starbucks – Strategy of a global brand * Table of Contents 1 Preface 2 2 The McKinsey-7S-Model 2 2.1 Strategy 3 2.2 Structure 3 2.3 System 3 2.4 Skills 4 2.5 Shared Values 4 2.6 Staff 5 2.7 Style 5 3 The Five Forces Model 5 3.1 Bargaining power of buyers 6 3.2 Bargaining power of suppliers 6 3.3 Threat of new entrants 7 3.4 Threat of Substitute products 7 3.5 Rivalry among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4
Words: 2900 - Pages: 12
Business Information Systems Business Information Systems ASSIGNMENT ASSIGNMENT TABLE OF CONTENTS INTRODUCTION PAGE 1 BODY-QUESTION ONE 1.1 PAGE 2&3 1.2 PAGES 1.3 PAGES QUESTION TWO 2.1 PAGES 2.2 PAGES 2.3 PAGES QUESTION THREE 3.1 PAGE 3.2 PAGE 3.3 PAGE 3.4 PAGE CONCLUSION PAGE REFERENCE PAGE Introduction
Words: 6879 - Pages: 28
3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11 External Analysis 7. P.E.S.T.E.L. Analysis 12 8. Porter’s 5 forces 14 9. Critical Success Factors 16 10. Marketing Analysis 16 11. Opportunities 17 12. Threats 17 Current Strategies 13. Strategic Position 18 14. Proposed Strategies 18
Words: 5883 - Pages: 24
Starbucks a Strategic Analysis Past Decisions and Future Options 1 Contents Introduction ......................................................................................................................... 4 Michael Porter’s 5 Forces Analysis (Past) .......................................................................... 7 Industry Rivalry ............................................................................................................................ 8 Potential for new
Words: 4868 - Pages: 20
An Introduction To Supply Chain Management Commerce Essay The term supply chain management was first coined by a U.S. industry consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th century. Supply chain management is the word coined for the effective management of all the partners and the information disseminated between them. Take an example of Dell computers, Micheal Dell cant built his business just by selling
Words: 6951 - Pages: 28
PEARSON BETEC – LEVEL-5 HIGHER NATIONAL DIPLOMA IN BUSINESS – MANAGEMENT/ HUMAN RESOURCE MANGMENT (organisations and behavior) On (Unit 03 & organization and behavior)
Words: 8406 - Pages: 34
Introduction to Management Tutorial Work – Academic Year 2013 TABLE OF CONTENTS Overview ................................................................................................................................................. 3 Assessment ............................................................................................................................................. 4 Tutorial Activities ................................................................................
Words: 2865 - Pages: 12
