name etc in return that they will receive a royalty payment. Franchising Franchising is another form of licensing. Here the organisation puts together a package of the ‘successful’ ingredients that made them a success in their home market and then franchise this package to overseas investors. The Franchise holder may help out by providing training and marketing the services or product. McDonalds is a popular example of a Franchising option for expanding in international markets. Contracting Another
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This report will talk about Ray Kroc and how he had started the world famous McDonalds fast food restaurant, from a small hamburger stand. Early in life, he was shaped and influenced by the experiences he had , people he met, and obstacles he faced. Ray Kroc was born October 5, 1902, in Oak Park, IL. His parents were not wealthy. He had never completed high school and he left school to become a driver for the Red Cross in World War One. During the First World War, when he was just fifteen, he
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2011 India Food Services Story 2011 Contents Foreword............................................................................................................................................................................................................... 2 Indian Food Service Industry - Sector Highlights................................................................................................................................................... 3 What Drives the Growth of the
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and theories as well. This passage mainly concentrates on how the MNC(s) has/have internationalised their activities and also how it/they have financed those activities. In addition, the fast-food restaurant, McDonald, will be taken as the instance. The history of the developing of McDonald and its financing style will be discussed. 2.0 FINDINGS 2.1 The background of the internationalization Since the Second World War, international new venture have attracted people’s eyes. Many companies, especially
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Mallick-1121025 Table of Contents • Introduction………………………………………………………2 • Market Segmentation of McDonalds………………..3 • Target Market of McDonalds…………………………...5 • Positioning of McDonalds Products………………….6 • Conclusion………………………………………………………..7 1 Introduction • Started by 2 brothers-Richard & Maurice McDonalds. Sell only Hamburgers. • Ray Kroc expressed interest in the business. • McDonalds operates on franchising model. • In 1965, it listed its shares on NYSE. • It has opened 34000 restaurants in 122
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2011 2011 India Food Services Story Contents Foreword............................................................................................................................................................................................................... 2 Indian Food Service Industry - Sector Highlights................................................................................................................................................... 3 What Drives the Growth of the
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customers daily in 119 countries. In 1937, Patrick McDonald opened "The Airdrome", a food stand,in Monrovia, California. Hamburgers were ten cents, and all-you-can-drink orange juice was five cents. In 1940, his two sons, Maurice and Richard moved the entire building to San Bernardino, California and operated it as a barbecue restaurant. Businessman Ray Kroc joined the company as a franchise agent in 1955. He purchased the chain from the McDonald brothers and oversaw its worldwide growth. In
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6. Are you able to identify the stage of the industry life-cycle from the facts in the article? McDonald is in growth stage. This is demonstrated by global comparable sales increase 5.6%, operating income grew by 10% constant currencies and McDonald’s has delivered 35% total return to their investors resulted top performing company in the Dow Jones Industrial Average for 2011. McDonald has primarily concerned on keeping up with the current demand by expanding menu offerings, modernizing
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position by becoming more flexible than McDonalds. Jollibee took advantage of their competitor’s lack of flexibility by understanding local customer’s tastes and needs. Jollibee understood the locals preferred the taste of their sandwich over McDonalds and also attacked by releasing their own massive burger to compete with the Big Mac. Jollibee was the first to introduce burgers in the Philippines which shaped the expectations of the customers. McDonalds was not flexible enough to adapt to the
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In 1937, Brothers Dick and Mac McDonald open a hot dog stall called The Airdrome at the airport in Monrovia, California. In 1940, the brothers move the Airdrome building to Downe, California and they open the first McDonald’s restaurant on U.S. Route at 14th and E S.T. on May 15. The menu consists of 25 items and most of them are barbecue. They employed around 20 carhops and soon it became a popular and highly profitable teen hangout. In 1948, they noticed most of their profits came from
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