Study of Consumer Behavior at McDonalds (Bayan) and KFC (SM Downtown branch) Submitted by: Culala,Mharnie David, Mary Rose Dunglao, Rissa Gutierrez,Rachel Nucup, Aimee Ocampo, Rialyn. Tumabcao,Jaime Submitted to: Prof. Jonathan Lintag Brief History of McDonalds McDonalds is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in
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menu that offers doughnuts, sandwiches and other food items. Tim Hortons not only competes with the typical coffee and baked goods chains, but also with all restaurants in the Quick Service category, with its major competitors being Starbucks and McDonalds. Firstly, we will conclude Tim Hortons’ situation from different angles using the SWOT analysis. The central purpose of a SWOT analysis is to identify the strategies to exploit external opportunities, counter threats, build on and protect company
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Assignment- 2 Assignment- 2 Strategic Management Strategic Management Submitted by: Ridhi Mundra 13A1HP124 Submitted by: Ridhi Mundra 13A1HP124 Company: McDonalds The McDonalds Corporation is the largest hamburger fast food chain in the world. It serves around 68 million customers daily in 119 countries. The company’s headquarters is in USA. The company has expanded its business across the globe through franchisee and affiliations
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Case study Starbucks Starbucks was founded as a coffee house by Howard Shultz on 1985. Philosophy of Starbucks is corporate social Responsibility mean company has to build up ethical and environmental principle for the sourcing of the coffee bean. Not only Starbucks, all the organizations key factor are resources, capabilities and competencies Resources can divide in e to two categories tangible and intangible resources. Starbucks tangible are coffee beans, price, production equipment and more
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McDonald's Food Chain Case Study It was early evening and one of the 25 McDonald's outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain, which extended from these outlets right up to farms all across India. US-based
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Subway in Japan Outline 2.1 Situation Analysis 2.1.1Target market analysis 2.1.2 Primary target market 2.2 SWOT Analysis 2.2.1Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4Threats 2.4 Competition Analysis 2.5 Keys to success 2.6 Macro environment analysis 2.6.1 Economy 2.6.2 Culture 2.6.3 Politics, Rules and Regulations 2.6.4 Technology 2.7 Marketing objectives 2.7.1 Financial objectives 2.8 Positioning strategy 2.9 Marketing mix strategies 2.9
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family. At first it started as an ice cream parlor until the 9th of January, 1978 wherein it officially became an American- style fast food chain with Filipino- influenced dishes. The corporation’s core business is the development, operation and franchising of its quick-service restaurant brands. Food quality, service, price-value relationship, store location and ambience, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry. Jollibee
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specifically to each locality or culture in which it is marketed Backgound * Founded in 1937 by two brothers, Richard and Maurice McDonald in San Bernardino, California * Sold to Ray Kroc, who was selling Milk Shake machines, for $2.7 million in 1955 * First international location: UK in 1974 * The key to the international: franchising. * By franchising to local people, the delivery and interpretation of what might be seen as US brand culture are automatically translated by the local
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public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads and expenses should be aligned with the overall objectives of the company in relation to
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McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries
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