BUS 2043 BUSINESS MANAGEMENT TABLE OF CONTENTS NO. | CONTENTS | PAGES | 1. | 1.0 Introduction of business management | 3 | 2. | 2.0 Background of the company 2.1 Type of company 2.2 Company structure 2.3 Products and services | 4-9 | 3. | 3.1 Organizational Environments and Cultures 3.1.1 General Environment 3.1.1.1 Economy 3.1.1.2 Technological Component 3.1.1.3 Sociocultural Component 3.1.1.4 Political
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2.0 Environmental analysis Environmental analysis of Dunkin Donut as the study on internal and external environment of the company has carry out. Michael Porter’s Five Forces which include bargaining power of suppliers, bargaining power of customers, rivalry among competitors, threat of substitutes and threat of new entrants. The VRIO analysis is then done to assess the resources and capabilities of a company to determine their competitive potential; VRIO stands for Valuable, Rare, Inimitable, and
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companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently
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examples of how each company uses them to their advantage. The reasons for the successful global expansion of both companies are incorporated into the compiled information. A Look at the Global Marketing Strategies of McDonald’s and Starbucks McDonalds and Starbucks are two domestic companies that are very successful. Both have emerged first as leaders in their respective markets domestically, and because of that success have been able to grow and expanded into countries all over the world. This
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international finance. McDonalds has done an outstanding job with their business model. Each restaurant is run in the same way. Each menu is the same, all cooking instructions are the same, and even the bathroom tiles are the same. It makes it very easy to produce a consistent product. How though, does a company such as McDonalds do well in foreign countries? McDonalds takes a pretty interesting approach that may be different then some countries, so let us take a look. McDonalds generates revenue in
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in place. Thus, creating an execution-capable organization is always a top priority for McDonald. In order to make it happen, they have carried out few types of paramount organization-building actions. Firstly is by staffing the organization. It means putting together a strong management team and recruiting and retaining employees with the needed experience, technical skills and intellectual capital. McDonald has a good management development curriculum whereby it takes new recruits from trainee
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and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when
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McDonalds Introduction: The history of the McDonalds is old as before the Second World War. The first McDonalds restaurant is made by Patrick McDonalds on Huntington drive near Monrovia airport in California in 1937. Later on his two sons Maurice and Richard known as “Mac and Dick” shifts the restaurant towards the San Bernardino, California in 1940. The initial product this restaurant is only the hamburger, but later on the demand of the product increases and McDonalds for meeting the increase
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is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission is “To be our customers' favourite place and way to eat” and
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money, but Philippine consumers liked Jollibee burgers more. One large patty, rather than 2 small, appealed to consumers’ large appetites. McDonalds slowed foreign investment into the Philippines, leading to Jollibee able to broaden menu. By time McDonald’s came back and tried expanding, Jollibee already had 31 stores and dominant presence. Franchising (expanding) = larger economies of scale for advertising and purchasing = brand recognition. “If you’re an unknown brand entering a new country
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