Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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CASE STUDY 1 – MCDONALD’S Industry Analysis – Understanding the External Environment Step 1 – definition of industry, its value chain and industry segments Industry | Industry segment | Product segment | Restaurant | Informal Eating Out (IEO) | Fast food | Step 2 – Industry life cycle Maturity 1. Growth rate reduced, revenue increased at a decreasing rate?? 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy
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LaMon Robins Emmanuel 500 University Avenue West Minot, ND 58707 (757)877-2799 2 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY…………………………………………………………… 4 Country Profile Company History Product Description Marketing and Sales Development Operations Management Goals and Strategies Financial Summary 2. COUNTRY PROFILE………………………………………………………………… 5 Business Customs Product Preferences Buying Habits Prices Disposable Income Competitors Types of Medical Care Country’s Economic Profile Consumer
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CASE STUDY 1 – MCDONALD’S Industry Analysis – Understanding the External Environment Step 1 – definition of industry, its value chain and industry segments Industry | Industry segment | Product segment | Restaurant | Informal Eating Out (IEO) | Fast food | Step 2 – Industry life cycle Maturity 1. Growth rate reduced, revenue increased at a decreasing rate?? 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy
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beverage. The company was founded in 1996 and is headquartered in Boston, Massachusetts with major subsidiaries in Poland, China, and Japan. II. The Company: Hagan & Company Hagan & Company is one of the world’s largest food processing companies. Hagan occupies the first or second position in most product categories and invests heavily in established brands through marketing and research and development. Hagan’s growth has come through acquisitions and steady penetration into developing markets
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7 Historical Marketing Eras 8 The Sales Era 10 The Marketing Department Era 11 Social Orientation /Digital Marketing Era 12 Consumer Health 13 Eco-Friendly Marketing 13 The main criteria for evaluating market segments2.3.1 20 2.3.2Market segmentation includes: 21 Adults 24 Young Adults 24 Kids and Teens 25 A Connected Customer Experience 26 Starbucks Rewards Card 27 The Finest Coffee Beans 27 Porter's Generic Strategies 27 Starbucks Pricing
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Joseph Lanton Adjei Mensah This paper is submitted in partial fulfillment of the requirements for International Marketing SMC University School of Management Professor (Dr.) Babu P George January 6, 2014 (Submission Date) Unit – 2 What is the role of the creativity in the segmentation process, Why can we say that having an excellent global positioning is one of the principal assets of a brand, What criteria should global marketers consider when making product design decisions
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1 History & Global Presence Walmart, which is considered the largest international discount retail chain, was founded by a man named Sam Walton. He first opened a store by the name of “Walton’s 5 & 10” in 1950. When the store became successful he wanted to go bigger which prompted him to open the first Walmart in 1962 in Rogers, Arkansas. Walton wanted to have a store which offered low prices and still quality products. A lot of people doubted him and didn’t think he’d be too successful. They
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of the organization in positive or negative situations. The concepts in management implements the four functions needed for the core requirement in management. Planning is the foundation base which all others areas are built. There may be sudden strategies required to be implemented during a crisis. Depending on the conditions, a company may have to alter its course of action regarding certain goals. Organizing is the second function of management that is affected if resources beforehand are not organized
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synchronizing value and supply chains to optimize business performance. What is Value? The Value Chain concept was developed and popularized in 1985 by Michael Porter, in “Competitive Advantage,” (1) a seminal work on the implementation of competitive strategy to achieve superior business performance. Porter defined value as the amount buyers are willing to pay for what a firm provides, and he conceived the “value chain” as the combination of nine generic value added activities operating within a firm
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