SCHOOL OF BUSINESS BMIS300 – Management Information System Sec: D Beirut campus Analysis of Mc Donald's Information System Done By: Rawan Al- Masri To: Dr. Abdo Haidar Year: Spring 2015 ACKNOWLEDGEMENT First of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity
Words: 8679 - Pages: 35
activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them.” He also states that main purpose of marketing planning is realization and creation of sustainable competitive advantage (McDonald, 1992). Companies generally go over some management processes in developing marketing plans. This process shows difference depends on the size of companies. In small, undiversified companies this process is usually informal, whereas in larger, more
Words: 3317 - Pages: 14
Motivation 2 2.2 Maslow’s Hierarchy of Needs 2 2.3 Drives for Employee Motivation 3 2.4.1 Management Commitment 4 2.4.2 Training and Development 4 2.4.3 Respect and Recognition 4 2.4.4 Role of pay 5 2.4.5 Proposed Replica to Motivate Workers in McDonald 6 Introduction 7 3.1 Qualitative & Quantitative Research Methods 7 3.2 Final selection for the project 7 2.3 Primary data or secondary data 8 2.4 Research Tools 8 2.5 Population Sample 8 2.6 Sampling technique 8 2.7 Advantages of qualitative
Words: 2619 - Pages: 11
the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry, Brand Recognition Strongest International Presence and Highest Worldwide Sales Real-Estate Holdings Easily Recognizable
Words: 1670 - Pages: 7
Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s
Words: 4807 - Pages: 20
Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing
Words: 5324 - Pages: 22
ASSIGNMENT BRIEF- OB (UNIT 3) Course Title | Pearson BTEC Level 5 HND Diploma in Business (QCF) | Student Name: | Unit Title | * Organisations and Behaviour | College ID NO: | Unit Number | 3 | | Unit Credit Value | 15 | Pearson Reg. No: | Unit Level | 4 | | Unit Code | H/601/0551 | E-mail: | Pearson Centre No | | | Assessor/s:IQA: | | Learner Signature: | Learning Outcomes | To pass this unit, the student must achieve all the major learning outcomes as follows:1
Words: 4987 - Pages: 20
The operations of Mcdonalds are affected by government policy on the regulations such as health and hygiene policy. Governments have realized the health problem have been a major concern for everyone therefore they decided to control the marketing of fast food restaurants because of cardiovascular, and cholesterol issue and obesity among young children. Governments have also controlled the number of licenses issued to new fast food restaurants which creates a barrier of entry to potential entrants
Words: 845 - Pages: 4
McDonald’s (in 2013): How to Win Again? McDonald is (in 2013): How to Win Again? The fast food industry seems to be a relatively easy market to compete in with the demand of easy, fast food accommodations. However, the largest of the industry, McDonalds, has experienced some very impactful setbacks. As competition, rises in the quick-service industry McDonalds has had to make several adjustments to stay on the leading competitive edge. As society becomes more aware of health issues and economic
Words: 1559 - Pages: 7
Organisation Using Management Information Systems for Tourism Hospitality Organisation CONTENTS Introduction to the Project 2 Introduction to McDonald 3 Role of MIS within Tourism and Hospitality context 4 Importance of Management Information
Words: 6812 - Pages: 28
