organization (Lai, Wang, & Yu, 2009). This research study will focus on the topic of how corporations use risk management to influence financial decision making. This research will answer the research problem, research questions, address the theoretical framework. Statement of Problem The problem the study focuses is centered on focuses on how corporations can avoid making bad decisions when ultizing utilizing risk management in making financial decision making. For instance, some corporations not taking
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FROM “(R)EVOLUTION” TO SUSTAINABLE DEVELOPMENT: CURRENT FEATURES AND PERSPECTIVES ABSTRACT This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication.It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change of attitude
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Online Supermarkets: Emerging Strategies And Business Models In The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business
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Wal mart With around 5000 retail outlets worldwide, operating in more then a dozen countries and with over US$286 billion in annual sales, Wal-Mart is the top retail chain and number one fortune 500 company in the world. Wal-Mart is the top employer in the U.S. with 1.3 million employees, “the company accounts for 9 cents of every US retail dollar and sells around 20 per cent of the nation’s groceries and pharmaceuticals.” (Times News Network). Wal-Mart’s sheer size gives it unrestrained economic
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While most cases require multiple analytical techniques, the category indicates where the candidate will likely spend most of the time. SECTION I: Sample Case Interviews 1. 2. New Drug Launch Prozac SECTION II: Profitability/Operations 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Shamrock Chemical Chilled Beverages Distilled Spirits Commodity Manufacturer Snack Food Conglomerate ROIC Increase Agricultural Equipment Manufacturing Paint Manufacturer Super Regional Bank Local Banking Demand Cement
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to the first author. EXECUTIVE SUMMARY The resource-based view of the firm (RBV) is one of the latest strategic management concepts to be enthusiastically embraced by marketing scholars. This paper argues that the RBV holds much promise as a framework for understanding strategic marketing issues but cautions that, before it is adopted, it needs to be fully understood. Consequently, the paper charts the development of the RBV from its origins in early economic models of imperfect competition, through
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Autor/Author: Ing. Klára KAŠPAROVÁ Mgr. Jana LUDÍKOVÁ Brno, červen 2008 Brno, June 2008 |Jméno a příjmení autora: |Jana Ludíková | |Author´s name: | | |Název diplomové práce: |Návrh marketingové strategie
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measurement model of brand equity for online businesses; and testing the nomological validity of the model using structural equation modelling. Findings – This study finds partial support for the application of the offline brand equity theoretical framework based on brand awareness, brand associations and loyalty for online companies. Brand loyalty and brand value associations directly create brand equity. Research limitations/implications – The study is cross-sectional, the indicators or observable
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Marketing Audit Essay BA IMK XC 04/01/14 Marketing Audit Essay 2013-‐13-‐12 Gruppe 3 1 Marketing Audit Essay BA IMK XC 04/01/14 1.1 Introduction 1.1 Motivation In 2009 JYSK entered the Chinese market with
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strategic marketing; L’Oreal ´ Introduction Many firms are becoming increasingly concerned with the definition of the relationships between brands within the company as parts of a whole, and with the organisation of these connections within the framework of a brand network. This is due to the fact that, amongst the most relevant problems referring to brands, the majority of them relate to the management of a multi-brand system (Hill, Ettenson, & Tyson, 2005; Jo˜o Louro & Vieira Cunha, 2001; Strebinger
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