This case outlines the problem that Robb Hadley, the Director of Marketing for the Pepsi Beverages Canada was facing in trying to decide a direction with which to proceed in his marketing plan for the Pepsi Ultimate Taste Challenge 2012. Pepsi taste challenges have been a successful marketing campaign for the Pepsi Canada brand since 1934. Nonetheless, it has not run since 2004 and Hadley is concerned that the 2012 counterpart will not achieve the large goals he has set. The overall problem of this
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Coca Cola Wars Case Analysis July 31, 2010 Executive Summary Coca-Cola was invented and marketed in 1886 by a pharmacist named Dr. John Pemberton he named Coca-Cola after the coca leaves and kola nuts he used in order to create the product. Twelve years later in 1898 Caleb Bradham created Pepsi Cola for the beneficial effects it claimed to have on upset stomachs and indigestion. The enmity between the two soda companies are known as the “Cola Wars”. The war began in the 1960’s when Coca-Cola’s
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The Coca Cola organization has many different internal and external factors that would affect the four functions of management. Internally, Coca Cola could have a lack of competent employees who could jeopardize the functions. When employees are not up to speed on what the company goals and visions are, this could internally harm the planning, organizing, leading controlling functions. If there is a lack of company funds to back the initial plan or goal, this also would affect the functions. On a
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External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page
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Steven Dutcher Harvard Case: Cola Wars BUS 460 1 April 2014 Cola Wars 1. Why, historically, has the soft drink industry been so profitable? The soft drink industry has historically always been an extremely profitable industry since the beginning of it in the early 1900’s. There are many factors that have lead to the industry being so profitable but it is mostly contributed to the “war” going on with Coca Cola and Pepsi. Coca Cola and Pepsi have been around a very long time and have strong
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Abstract Coca-Cola and Pepsi are the two most renowned beverage companies in the country, and they happened to have similar taste. Even until today these two beverages are among the most popular with the consumers. With the vast popularity of the two companies, and there successful brands, there is constant questions asked. In regard to business, the primary question is how the two companies can establish and maintain a competitive advantage through their business strategies. Other
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Advertising Expenses Abdul Monem Limited spends about $51 million in five years to frequently advertise Coca Cola products through mass media. They choose standard banner and color to advertise.This makes it extremely difficult for an entrant to compete with the incumbents and gain any visibility Brand Image and Loyalty Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. Coke has a long history of
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The Coke Pepsi Rivalry: Pepsi Vs. Coke The cola wars had become a part of global folklore - something all of us took for granted. However, for the companies involved, it was a matter of 'fight or succumb.' Both print and electronic media served as battlefields, with the most bitter of the cola wars often seen in form of the comparative advertisements. In the early 1970s, the US soft-drinks market was on the verge of maturity, and as the major players, Coke and Pepsi offered products that 'looked
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Case Study: Cola Wars In this case study I will be comparing the economic factors that go into both the concentrate and bottling elements of the soft drink industry. I will touch on the varying factors of development for both and talk about the profitability of both types of companies. Coca-Cola and Pepsi both own their own concentrate company and bottling company and do not use outside help. We will be analyzing both companies extensively in this case study. Concentrate Producers First, I
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Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above
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