WORKING PAPER No.186 KARMA COLA - COKE IN INDIA By Y.L.R. Moorthi Kevin Lane Keller April 2002 Please address all correspondence to: Y.L.R. Moorthi (Assoc. Prof. (Marketing) Visiting Professor (Tuck School) Indian Institute of Management Bangalore - 560076, India Email: YLR.Moorthi@.Dartmouth.edu (tUl June 1,2002) or ylrm@iimb.ernet.in Kevin Lane Keller E.B. Osborn Professor of Marketing Amos Tuck School of Business Dartmouth College 100 Tuck Hall Hanover, NH 03755-9011 Ph: 603-646-0393
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those affected in 2006 by Typhoon Reming in Albay. In 2004 the STRO Bukluran Council distributed 330 grocery packages and 140 boxes of Pepsi products to typhoon victims in Infanta, Quezon. In 2006, the Bukluran Council of Tanauan and the Leyte Pepsi-Cola Employees Union (LEPCEU) distributed food and clothing packages to the 150 families who were fire victims in Tacloban City. Pepsi employees performed scores of individual and corporate acts of kindness to those hit by Typhoon Pedring and Typhoon Sendong
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ed productsLevi’s Type 1 Jeans A clothier, such as Levi Strauss, that has been around for 150 years is bound to have their share of hits and misses because fashion is terribly fickle and largely unpredictable. But this doesn’t mean you should ignore your target audience. In late 2002, Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history, Type 1 Jeans. The line unnecessarily went to great lengths to accentuate
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following inventory items, Steak, sale price $10, purchase price $3, reorder point 20. Potato, sale price $2, purchase price $1 reorder point 20. Coca Cola, sale price $1 purchase price $0.50 reorder point 30 2.Ocotber 31, 2014 you take a physical inventory of your shop and find the following items are all the remains: 2 Steaks, 4 potato, and 15 Coca Cola. Make your adjustment as of Oct 31. 3.Balance on your MasterCard, Acct # 2050- is $174.00. Adjust if needed 4.Sales Tax Payable at October 31 needs
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Merdeux Which means crappy or very bad 6 USA Mexico Chevorlat Since 1911 When GM introduce the new Chevy named NOVA NOVA means No Go in Spanish Product Slogan Translated From To USA China 7 Pepsi Cola Since 1898 Pepsi Brings You Back to Life Pepsi
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Crystal Pepsi, 2014). Pepsi Company (PepsiCo) was part of the marketing fad when it released Crystal Pepsi. Crystal Pepsi was colorless cola with 100% natural flavor with no preservations and no caffeine (Failed Product Report: Crystal Pepsi, 2014). It had a lighter tasted than regular Pepsi. The cola came in regular and diet. Pepsi remove the cameral color out of the cola in doing so it made consumer think that it was healthier to drink. It started for the product begin in the early 1990’s. Before it
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MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c.
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ACKNOWLEDGEMENT I am very grateful to Allah who blessed me the strength and courage to stand by the difficulties that came in the way and who enabled me to complete this project effectively. As plants cannot grow without seeds, birds cannot fly without wings. Similarly knowledge cannot be attained without proper direction and supervision. We are, therefore, also thankful to our respected teacher Mr.Rashadul Rahman, because of whose generous co-operation and help, the accomplishment of this
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History In 1886 in Atlanta, Georgia, John Pemberton developed Coca-Cola, a non-alcoholic version of French Wine Coca. The first sales were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886. It was first sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for your health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, headache, and impotence
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The Coca Cola Company Market Audit. Table of Contents. Executive summary | 1 | Table of Contents | 2 | Introduction | 3 | 1-History of the company | 5 | 2- SWOT analysis | 7 | 2-1-Strengths | 8 | 2-2 Weaknesses | 9 | 2-3Opportunities | 10 | 2-4Threats | 10 | 3-Corporate Social Responsibility | 11 | 4- PESTEL Analysis | 14 | 4-1 Political analysis | 14 | 4-1-1 Coca Cola Company is an American symbol of imperialism | 15 | 4-1-2 Coca Cola in MENA Region | 15 | 4-2Economic
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