The competition within the $74 billion carbonated soft drink (CSD) industry has been remarkable ever since Coca-Cola was formulated in 1886, and further intensified when Pepsi was introduced in 1893. Ever since then, the CSD industry has been dominated by these two companies, with Coke taking the lead in the early stage, followed by Pepsi doubled its market share between 1950 and 1970 by offering its concentrate at a lower price than its competitor. The CSD industry has been profitable historically
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Holland Sweetner versus Monsanto[1] Aspartame is a low-calorie sweetner marketed by Monsanto under the name of NutraSweet. It was a major impetus to the rapid growth of Diet Coke and Diet Pepsi during the 1980s and 1990s. A scientist at the G. D. Serle & Co. first discovered aspartame in 1965; Serle received a patent for the product in 1970. US regulators did not approve its use in soft drinks until 1983. In 1985, Monsanto acquired Serle—and with it a monopoly on aspartame. Monsanto’s
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Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion
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OF PEPSI COLA AND COCA COLA PREPARED BY KHALID HAKEEM PRESENTED TO PROFESSOR PETER DATED DECEMBER 10 2012 PEPSI COLA COMPANY A BRIEF HISTORY Pepsi cola has a long and rich history. The drink is the Invention of CALEB BRADHAM a pharmacist
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The Price theory of Coca-Cola Company Coca-Cola is a well-recognized soft drink brand in United States. According reports from Coca-Cola in 2012.Coca-Cola Company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks. Based on Interbrain’s best global brand 2011, The Coca-Cola brand is worth $74 billion and therefore was the world's most valuable brand. The market type of the Coca-Cola Company The Coca-Cola Company is a monopoly,
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CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national
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ASSIGNMENT CONSUMER BEHAVIOUR Submitted to: Submitted by: Mr. Harsh Verma Pankaj Gupta Varun Sehgal Swati Mehta Why Kinetic-Honda Company failed? 1.) Kinetic seemed to miss the pulse of the market, which was fast moving towards motorcycles. Kinetic had no motorcycles to offer - mainly due to the Honda joint venture stipulations. 2.) Miscalculated the purchasing power of the Indian Middle class due to this they
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Porter’s five-forces model reveals that the overall alternative beverage industry attractiveness is high. Some beverage companies, such as PepsiCo and Coca-Cola, have mastered the art of brand building in the alternative beverage market and have been rewarded with rapid growth rates. The rising population of health conscious consumers is increasingly leaning towards alternative beverages that are believed to offer greater health benefits. The strongest competitive force, or most important to strategy
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drinks has declined. There are three big players in the production and distribution that hold the majority of sales in the carbonated soft drink industry in the United States. First, the three major concentrate producers like The Coca-Cola Co., The Pepsi-Cola Co. and Dr. Pepper/Seven Up Inc. Second, the bottlers who convert flavor concentrate into soft drinks, concentrate producers have two options 1) Own their bottlers or have equity interest in them, 2) The second option is to franchise their
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PEPSICO OF PAKISTAN: It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and
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