MARKET RESEARCH ASSIGNMENT I TOPIC: MARKET RESEARCH – Need, Tools and Examples ABINAYA NARESH ANANTHAKRISHNAN ANANTHAPADMANABHAN P ARUN PRASANNA A.P ASWIN KUMAR U.K WHAT IS MARKET RESEARCH Market research is any organized effort to gather information about markets or customers. It is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical
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fulfill certain ethical obligations to society at large. Coca Cola is a company that maintains that CSR is one of its major responsibilities as the world’s largest beverage system and a great way to make a positive difference in the communities it serves. Criticisms that Coca Cola’s efforts are only an attempt to resist regulation do little in detracting from the company’s fulfillment of its corporate social responsibility. Coca Cola still fulfills its corporate social responsibility considering
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Summary The case traces the history of the struggles both companies encountered during the start-up phase of their business. During the 1990’s, India’s government opened its door to foreign investors and PepsiCo entered into India and Coca-Cola re-entered four years later. Both companies had many difficult situations to overcome and eventually had to recognize that India’s market was very different and a special knowledge, skills and local expertise was needed to be obtained if both companies wanted
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Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These two companies have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million
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business internationally to follow the countries polices and beliefs. Coca Cola has implemented the concept of mix marketing that even the completion has tried copy to have a successful business. INTRODUCTION Coca Cola is a beverage company that produces several brands of beverages such as soft drinks, juices and sports drinks. Coca Cola is best known for manufacturing and supplying their drinks since 1886. Coca Cola operates out of 200 countries internationally, produces and sells over 500 brands
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they made, to replace the original Coca-Cola with a “sweeter, new Coke”. Fifth they implemented the decision by conducting market research, taste tests, and polls for over four years. Sixth they evaluated the decision, but obviously the conclusion was a negative one, because there were tons of complaints and protest groups formed, which further resulted in a class action lawsuit that planned to bring back the beloved original formula, Coca-Cola. Coca-Cola spent some four million dollars on market
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For the exclusive use of R. PONCE 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,”
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current and future plans. In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product. With the popularity of these corporations at the zenith of existence, each needs to develop and maintain
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Bottling business Compare the economics of the concentrate business to the bottling business: why is the profitability so different? (50%) Pepsi-Cola and Coca-Cola were both established at the very end of 19th century. Their history is more than a hundred years old and the size of these two companies is huge. Both of them work in the consumer goods industry providing beverages and other drinks to the customers (http://www.thecoca-colacompany.com/ourcompany/historybottling.html) . Pepsi and Coke
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consumers have little choice of products or brands and no guarantees of quality or reliability. Also, Indian Laws, the government mandated that Pepsi’s products be promoted under the “Lehar Pepsi” name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became “Coca-Cola India”. Some of these things may have been anticipated, especially the corruption within Indian government. As far as the contamination issues goes, that might not have been so easy to anticipate. Both companies
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