Page 1 of 36 Maria Khan, Lecturer UET, Lahore LEARNING OBJECTIVES 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Distinguish online consumer from traditional consumer. Page 2 of 36 Maria Khan, Lecturer UET, Lahore A consumer is a person or group of people, such as a household, who are the final users of products or services. The consumer's use is final in the sense that he or she
Words: 1056 - Pages: 5
Impacts of Buying Habits on the Lifestyle of Grade 10 High School Students of Mary Help of Christians College Year 2013-2014 Joan Xyla A. Rana Shayne U. Larcena Charlene N. Alemania Christine F. Ligutan Patricia Anne Estepa Bryan Joseph M. Agustin Joanne Marie M.Contreras II. Backgrounds of the study Buying habit is a social and economic order that encourages the purchases of goods and services in an even greater amount. Since buying habits began, a lot of people consciously sought
Words: 2996 - Pages: 12
modular switches among mid size builder segment 7. A Study on Investors Preference towards equity broking. 8. A study on Consumer buying behavior on FMCG 9. A study on Absenteeism among the employees 10. A study on Training Effectiveness in the organization 11. A study on Credit Appraisal for Car loan financing in the finance companies. 12. A study on Consumer buying behavior towards two wheeler bikes. 13. A study on Effectiveness of Performance Management system among the employees 14. A
Words: 1750 - Pages: 7
CHAPTER - 1 INTRODUCTION Shopping malls are the places where consumer can purchase products even it is planned or unplanned purchase. These stores trade thousands of commodities daily and customers are consuming these commodities at the cost of their revenue. It only dependents on the profits or income of the person, that to what extant and how many times he or she stopover for shopping with stores to purchase products. It is generally seen that punchers buy products which they have not
Words: 10050 - Pages: 41
Graves Enterprises Floor Care Products Consumer and Commercial Product Divisions have been working aggressively to create an Integrated Marketing Communications Plan. The Integrated Marketing Communications Plan (IMC) “evaluates the strategic roles of a variety of communications disciplines for example, general advertising, direct response, sales promotion, and public relations- and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of messages
Words: 949 - Pages: 4
Social Media: A Future Beyond Imagination No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering
Words: 1468 - Pages: 6
practiced activities offered by manufacturers to its consumers but the next step which is the consumer response to these activities has not been understood well in this regard (Chem L. Narayan and P.S. Raju; 1985). So keeping in mind the importance of consumer's reactions and response towards promotional campaigns of organizations in order to implement these promotional activities successfully, the influence of these promotional activities on sales and consumer decision is going to be analyzed. Promotional
Words: 1091 - Pages: 5
Post your project related queries here.. 1. Product strategies of private life insurance companies 2. A study on "why companies should go for outsourcing" 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study
Words: 3790 - Pages: 16
Consumer Traits and Behaviors Paper Dawn Chapmen, Cheri Ward, Rachelle Barrera, Hallie Richardson, & Jose Diaz PSY / 322 July 22, 2013 Instructor: Lisa Siegal Consumer Traits and Behaviors Paper In today’s competitive market, advertisers must look at all facets of consumerism. Consumer traits and behaviors can be analyzed to find out why people purchase products and select certain services; a marketer should research the psychological, social, personal, and also similar traits and behaviors
Words: 2537 - Pages: 11
INTRODUCTION OF COMPANY – NESTLE Nestle SA , is the world’s leading nutrition, health, and wellness company, their mission of ‘’Good food, good life’s is to provide consumer with the best tasting, most nutritious choice in a wide rang, produces a wind range of food and beverage categories and eating occasion from morning to night. Founded headquartered in Vevey, Switzerland. Nestle originated in a 1905 merger of the Anglo-Swiss milk company, established by brother’s George Page, Charles Page
Words: 6793 - Pages: 28
