Revising the document Style of professional documents Good and poor writing Audience Tone Language Overwriting (padding) Overgeneralisation Spelling, punctuation and grammar Abbreviations Expressing numbers Paragraphing Headings and sub-headings Quantitative information Recommendations Letter writing for accountants Claim letter Letter of advice Letter of engagement Letter of enquiry Letter of refusal Management letter Memos E-mails Research Essays, Reports and Resumés Research essays Reports Resumés
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7. What steps can you take to create a smooth, conversational tone for your writing? 8. Why do so many people ignore or delete email messages? How can you boost the chances that your target audience will read your message? 9. What are your options for creating an effective opening “hook” for a verbal presentation? Why is humor not always the best approach? 10. How can you
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Final Strategic Plan Beris Edwards BUS 475 May 13, 2013 Garold Cole Jean’s Rare Books is located all over the country and they provide a chain of stores with the desire and need to elevate their business to Canada and more. The location that they have chosen has a strong culture and rich history and this will have a major impact on the ethical and moral decision made by the company. The country and the personnel where the company operates, has a direct relationship with how the company should
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1-1. In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action? A) She engaged in plagiarism. B) She selectively misquoted information. C) She failed to protect information
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C H A P T E R T W O Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy
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yle Bowman MBA 651 6 March 2009 Memo 5: Strategic Analysis of Time Warner Background: Time Warner, Inc. was formed in 1990 through the merging of Time magazine publisher and Warner Communications. The merger of these two companies brought together different scopes of the media industry, and they hoped to capitalize on the brand equity and marketing aspects contained by each. The purpose for this memo is to look at the different business segments within Time Warner, the strengths and weaknesses
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employee knows about and focus on genuine & interesting subject matter. People will be responsive to the content, as long as it's authentic. Sending a message is similar to starting a brand name. The blogger should learn to know the audience. The Second tool is to know the audience.
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Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company
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Table of Contents Introduction 2 Scope of the report: 2 Limitation: 3 Organizational overview: 3 Mission 4 Vision 4 Hypothesis: 4 Literature Review 5 Mythology 6 The primary research: 6 The secondary data: 6 Data Analysis 6 Findings 12 Recommendation 13 Conclusion 13 Appendix 15 Reference 15 Survey Questionnaire 15 Introduction For construction sector bricks are considered the main raw material. . In a developing country like Bangladesh, brick fields are
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Film Theory and Approaches to Criticism, or, What did that movie mean? by Christopher P. Jacobs Movies are entertainment. Movies are documents of their time and place. Movies are artistic forms of self-expression. Movies we see at theatres, on television, or home video are typically narrative films. They tell stories about characters going through experiences. But what are they really about? What is the content of a film? DIGGING DEEPER: FOUR LEVELS OF MEANING Recounting the plot of a movie
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