Customer Relationship Management and Key Account Management [Name of writer] [Name of institution] Table of Contents Introduction 1 Customer Relationship Management 1 Customer Relationship Management in Business to Business 1 Customer Relationship Management in Business to Customer 2 Issues related to CRM in B2B and B2C 2 Customer Privacy 3 Technical Immaturity 4 Ownership and Accountability 4 Importance of Customer Loyalty 5 Conclusion 5 References 7 Customer Relationship
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Table of Contents page no. 1. EXECUTIVE SUMMARY 1-2 2. INTRODUCTION
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Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers
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lluviosa de noviembre de 1997, Tom Casola hojeaba el plan de utilidades de PROPECIA, medicamento que el equipo que lideraba en Merck estaba a punto de lanzar al mercado, y consideraba tanto la oportunidad como el desafío que yacían ante él: PROPECIA representaba un avance significativo en el tratamiento del Patrón Masculino de Caída del Cabello (MPHL)2. Brindaba a Merck la oportunidad para ingresar a un mercado grande y aún en desarrollo. Sin embargo, como en gran medida la decisión de buscar un
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04/26/2013 Healthcare Johnson & Johnson Ticker: JNJ Recommendation: Buy Company Current Price: $84.83 Implied Price: $93.03 Investment Thesis Key Statistics Logo 50-Day Moving Average Johnson & Johnson is one of America’s largest companies, and it has a massive assortment of consumer brand holdings which will provide it with consistent growth. The company is growing through acquisitions that allow them to capture more market share, particularly in markets outside
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perusahaan consumer product juga. • Vertical integration Adalah penggabungan dua atau lebih perusahaan dengan operasi yang berbeda, secara berturut-turut, tahapan produksi dan atau distribusi yang sama, misalnya Merck & Co salah satu produsen obat terbesar, mengakuisisi Medco Containment Services, Inc, distributor obat-obatan dokter. Penggabungan usaha secara integrasi vertikal ini diharapkan dapat
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perusahaan consumer product juga. * Vertical integration Adalah penggabungan dua atau lebih perusahaan dengan operasi yang berbeda, secara berturut-turut, tahapan produksi dan atau distribusi yang sama, misalnya Merck & Co salah satu produsen obat terbesar, mengakuisisi Medco Containment Services, Inc, distributor obat-obatan dokter. Penggabungan usaha secara integrasi vertikal ini diharapkan dapat
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The Continuing Evolution of the Pharmaceutical Industry: Career Challenges and Opportunities December 2007 Michael Steiner, CFP®, CPA David H. Bugen, CFP®, MBA Brian Kazanchy, CFP®, CFA, MBA William T. Knox IV, CFP®, CFA, JD Margaret V. Prentice, MBA Lauren Goldfarb Mark P. Hurley Steven E. Cortez Christine L. Boudreaux Benjamin J. Robins Yvonne N. Kanner Shehzad Sippy Adam L. Bartkoski Ana M. Avila RegentAtlantic Capital, LLC Michael Steiner is a Wealth Manager and Principal with RegentAtlantic
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ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR
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Manajemen Investasi Sektor-Sektor Pasar Modal Indonesia Oleh: Yosefina Selvy Arief(2012-012-093) SEKTOR-SEKTOR PASAR MODAL INDONESIA Semua perusahaan publik yang tercatat di Bursa Efek Indonesia atau BEI (dulu BEJ= Bursa Efek Jakarta) diklasifikasikan ke dalam 9 sektor BEI yang didasarkan pada klasifikasi industri yang ditetapkan oleh NEJ yang disebut JASICA (Jakarta Stock Exchange Industrial Classification). Kesembilan sektor tersebut adalah: A. Sektor Utama (Industri Penghasil
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