Executive Summary The footwear industry is highly competitive industry with fairly stable profit margins. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and its small size is becoming a competitive disadvantage. The rise of large retailers has also endangered Active Gear s growth. Mercury Athletic Footwear designs and distributes athletic and casual footwear dominantly to the youth market. Mercury competes in four main product lines:
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Mercury Athletic Footwear: Valuing the Opportunity Merger and Acquisition Assignment * Is mercury an appropriate target for AGI? Why or Why not? The footwear industry is highly competitive industry with fairly stable profit margins. In this industry, players compete on basis of style, price and quality. Success factors are active management of inventory and production. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and
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AGI & Mercury Acquisition Analysis Mercury is not currently an appropriate target for AGI. Mercury needs to first restructure and improve the overall operating performance of the company. Sales and operating margins have been areas Mercury has struggled with. Mercury has four segments within the company: Men’s Athletic Footwear, Men’s Casual Footwear, Women’s Athletic Footwear and Women’s Casual Footwear. Men’s Athletic Footwear is Mercury’s largest segment of the business. It has seen high
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Jose R. Pizarro Jaimin Modi George Triarchou Monica Balbuena Shuyuan Qiu RE: Mercury Athletic valuation and acquisition recommendations We believe that Mercury is an appropriate target for AGI since an acquisition can be an excellent growth opportunity. First, through the acquisition AGI can take the advantages of some existing synergies. Acquiring Mercury would expand AGI’s business size and consequently produce the “one plus one is greater than two” effect. This
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Mercury Athletic Footwear – Assessing the Opportunity Mercury Athletic Footwear Objective and Focus Comm 401 – Individual Assignment The focus of this exercise is to undertake a broad level assessment of the strategic fit of Mercury Athletic Footwear into the Active Gear Inc. portfolio. In addition, a preliminary valuation assessment needs to be made as to the value of this potential acquisition. In regards to this: 1. Is Mercury Athletic Footwear an appropriate target and strategic fit for
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Mercury Athletic Footwear: Valuing Opportunity Case Summary: John Liedtke, head of business development for Active Gear Inc. (AGI), is evaluating the acquisition of Mercury Athletic (Luehrman & Hielprin, 2009). Both companies compete in the footwear industry which is a highly competitive industry characterized by low growth and stable profit margins (Luehrman & Hielprin, p. 1). Liedtke’s initial assumptions was that the acquisition of Mercury Athletic would double AGI’s revenue, increase
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Mercury Athletic Footwear: Valuing the Opportunity Team 10 / Mergers and Acquisitions West Coast Fashions, Inc (WCF) was a large business, which dealt with men’s and women’s apparel. One of their segments was Mercury Athletic Footwear. WCF wanted to dispose off this segment. They just wanted to divest because they wanted to focus more on their core business and move it up to the elite class. John Liedtke was the Business Development Head at that time in Active Gear Inc. He had a clear idea
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Active Gear, Inc. Active Gear, Inc. is an athletic shoe company, which, at the time of the case focuses on casual and recreational footwear aimed at a core demographic of suburban family members aged 25-45. The shoes are generally considered to be fashionable and functional. The casual line of shoes is sold in general retail stores, department, and specialty stores via wholesalers and independent distributors. The athletic line is made through independent sales representatives to a small number
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Using the discounted cash flow model approach and Liedtke’s base case projections, the value of Mercury was estimated to be approximately $421,437,699. The free cash flows for Mercury Athletic Footwear from 2007 to 2011 were calculated from Liedtke’s projections of Mercury’s performance and balance sheet (Exhibit 6 and 7). From Liedtke’s projected performance of Mercury Athletic Footwear, earnings before interests and taxes (EBIT) was evaluated from the consolidated revenue and operating expenses
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TO: Lecturer FROM: Student RE: Mercury Athletic Footwear Acquisition Net Present Value of Mercury Athletic Enterprise The results of my financial analysis based on the Free Cash Flow Method considering the base case of financial projections and assumptions for Mercury Athletic Footwear collated and developed by John Liedtke indicate that that the project to acquire Mercury Althletic has a positive net present value at $243,025 (in thousands) [ given by PV(FCF)=86,681+ PV (Terminal Value) =156
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