the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. The sponsorship of athletes became a key marketing tool for the rapidly growing company. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Together, Nike and Wieden+Kennedy, an advertising company, have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency
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field coach. The company, originally named Blue Ribbon Sports, did not officially get started until 1964 when Knight, who pursued a MBA at Stanford, graduated. Blue Ribbon Sports started making athletic footwear after the two men took a trip to Japan to source a manufacturer for the high performance athletic shoes that Bowerman had been designing. The first shoe created by the duo helped University of Oregon runners break track and field records. After those first initial models were produced Knight
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income of the company was $18,627 million, which displays 14.1 per cent increased from 2007. The net profit was $1,883.4 million, and growth of 26.3% over 2007. The variety of goods Nike manufacture for variety of sports and fitness actions, such as; Athletic footwear, golf, cycling, Nike Air, Swoosh Design NIKE, (http://www.nikebiz.com -25.07.11) 2. History Nike was founded by Phil Knight and Bill Bowerman. Before the brand name ‘Nike’ was given to the company, the name of the company was ‘Blue Ribbon
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would need to create custom Timberland boots, which makes the exercise superfluous. Nike’s strengths are similar to Timberland’s. There is significant variety, and ease of design. Additionally, there seems to be a purpose to custom designing athletic footwear and sportswear. This might be useful for team sports, schools, and clubs. The first major
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its merchandise over several countries. Nike is known for are famous logos and swoosh that is located on the merchandise. In 1972 Nike was established and founded by Phil Knight a former tack star of Oregon University. Nike is the planets leading athletic shoe and apparel manufacture in the world. Michael Jordan and Tiger Woods are the main attractions for sponsoring this product. Legal, Cultural, and Ethical Challenges The biggest legal issues that Nike has to worry about are the age limited of
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“Case Analysis” 1. Background: • Henry Carson founded the company Pacer Athletic shoes in 1970’s to serve marathon runners. • Star product ‘Pacesetter’ becomes hugely popular among serious athletes. • Company enters into broader market to counter competition. 2. Situation Analysis: • Pacer Athletic shoes extends its product line in early 1990’s • Enters in casual runners & walker segments • Customers being lured by the competitors towards flashier shoes • ‘Pacesetter plus’ replaces
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Theme Chart Analysis Using the Grounds Theory approach our group determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and
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CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations
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Assignment #2 Product and Branding Strategy Raw™ Jake Carnahan Getner Fabe Deki Pelmo Jay Thonton October 5, 2012 Quang 8:00 – 8:50 OHIO WESLEYAN UNIVERSITY Marketing Management EMAN 210- Fall 2012 Assignment #2 Product and Branding Strategy Student Name: Getner Fabe Consumer Product Name: Nike Raw™ Company Name: Nike Inc. Industry: Retail 1. Describe your product including the features and benefits to your target market
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SKECHERS is an award-winning global leader in the lifestyle footwear industry SKECHERS RUBBER SHOES NIKE * What materials we use – including new choices for recycled and recyclable materials * Better processes – employing new ways of processing with less energy, water, chemicals or waste * Better choices – creating and applying indexes, restricted substance lists, policies and better ways of operating, and sharing them with vendors and suppliers * Bringing choices to scale – increasing
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