League record for time consumed at four hours and fifty-eight minutes, and tied the Major League mark (set seven weeks earlier) for the most players used in a single game (forty-two). The Major League owners association voted down the sale of the Athletics to a syndicate representing the city of Philadelphia. One week later, Arnold Johnson emerged to buy a controlling interest in the franchise from the Mack family for a reported $3.5 million dollars. He later decided to move the team to Kansas City
Words: 361 - Pages: 2
and ambiguous issues, conducts consumer, competitive, and market analyses, fields research, creates financial models, and develops action plans (Nikebiz.com, 2010). One example of this is Nike's move to combine its reputation in high-performance athletic footwear with the iPod's meteoric success. In 2006, the company, which accounts for the largest share of running shoes sold in the United States, teamed up with Apple to launch Nike+: a digital sports kit comprising a sensor that attaches to your
Words: 1770 - Pages: 8
Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization has set in motion a process of far reaching change that is affecting everyone. Now the world has become more interconnected than ever before supported by more open policies and new technology. Hence it aims to expand the business worldwide and was effectuated by the facilitation of global communications due to technological advancements, and socioeconomic, political and
Words: 995 - Pages: 4
Supply and Demand The economy today is driven a lot by what the customer wants and needs. It is also driven by the prices at which merchandise is offered, but only to a certain limit. You see there is a thing called supply and demand, if there is a lot of one thing then prices usually stay low because there are a number of competitors making the same product and they usually lower their prices to attract customers. On the other hand if there is too few of a product then the opposite occurs, the
Words: 429 - Pages: 2
Japan and sell them in the US. He engaged the help of Bowerman who was interested in developing a lightweight running shoe. The business started as Blue Ribbon Sports (BRS). First year sales totalled $8,000. In 1972, BRS introduced a new brand of athletic footwear called Nike, named for the Greek winged goddess of victory and the company was renamed to Nike in 1978. Nike is now the world’s most competitive sports and fitness company. Its headquarters are in Beaverton, Oregon, but the company has
Words: 1872 - Pages: 8
Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such
Words: 6449 - Pages: 26
Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural
Words: 10743 - Pages: 43
Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial
Words: 3548 - Pages: 15
sense, Nike began as a component of Japanese interest in foreign markets. Within a decade of ending ties with Japanese shoemaker Onitsuka Tiger and beginning marketing for what is now known as Nike, Nike had attained a 50% market share in the U.S. athletic shoe market by 1980. This report will investigate Nike’s global business interest and analyze the current global activities of Nike. This report will also look at how in establishing an international presence, Nike has had to review and revise branding
Words: 433 - Pages: 2
Bruce Lujan April 14, 2014 Comm 4377 Prof. Kennea Anderson CYBER SCANNING- NIKE The athletic apparel market is one of the largest and most profitable markets in the world and the main player in this market is of course Nike. Nike is currently the single biggest company when it comes to all things sports related. It is currently the world leader in athletic apparel and footwear manufacturing and enjoys a market value somewhere in the range of $20-30 billion; the brand alone is valued at $10
Words: 2049 - Pages: 9
