Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many
Words: 15293 - Pages: 62
A PROJECT REPORT ON ORGANISATIONAL STUDY CONDUCTED AT NAGARJUNA HERBAL CONCENTRATES LTD. THODUPUZHA Submitted to M.G University In partial fulfillment of the requirements for the award of the degree of Master of Business Administration DONE BY NIVEA K MOHAN Jai Bharath Arts & Science College 2008-2010 DECLARATION I, herby declare that this project report entitled “AN ORGANISATIONAL STUDY AT NAGARJUNA HERBAL CONCENTRATES LTD, THODUPUZHA”, submitted to M.G.
Words: 8332 - Pages: 34
CAPITAL MARKETS AND SERVICES ACT 2007 MALAYSIAN CODE ON TAKE-OVERS AND MERGERS 2010 __________________ ARRANGEMENT OF CODE __________________ PART I PRELIMINARY Section 1. 2. 3. 4. 5. 6. Citation and commencement Interpretation Company Persons acting in concert Delivery of documents Rulings PART II CONDUCT DURING TAKE-OVER, MERGER AND COMPULSORY ACQUISITION 7. Conduct of persons who intend or are obliged to make a take-over offer, effect a merger, undertake a compulsory acquisition
Words: 17480 - Pages: 70
Table of Contents Chapter 1 2 Introduction: 2 Origin of the Study: 3 Objective of the Study: 3 Scope of the study: 3 Limitation: 3 Chapter 2: 4 Industry Brief 4 Chapter 3: 6 Industry Analysis 6 Current Market Size 6 Current Mobile Phone Subscribers 7 Growth Rate 8 Scope of competitive rivalry 8 Nature and pace of technological change 9 Porter five forces analysis: 9 Strategic Group Mapping 14 Forces Are at Work to Change Industry Conditions 15 Strategic Moves that Rivals Likely
Words: 6388 - Pages: 26
Strategic Management Environment of any organization can be considered as “the aggregate of all conditions, events and influences that surround and affect it”. Environment is complex as it consists of a lot of factors arising from different sources. The nature of environment is one of dynamic as it keeps changing continuously. The impact of environment on organization is deep and far reaching. Environmental Factors Environmental factors can be classified as: i) Macro
Words: 9511 - Pages: 39
Export Management Final Report | | |Date |11/22/2010 | Table of Contents Part I 2 Executive Summary 2 Introduction 3 Background Information about the Netherlands 4 PESTEL Analysis 7 Market Research & SWOT Analysis 14 I. Market Research 14 II. SWOT Analysis 22 Part II 23 Entry
Words: 9102 - Pages: 37
LEGAL ASPECTS OF BUSINESS The next big reform – GST Submitted to – Prof. I. Sridhar By, Ashwin R Golapkar Section E 2012PGP120 TABLE OF CONTENTS Introduction ....................................................................................................................................................... 3 Objectives of Tax reforms ............................................................................................................................. 5 Implementation of the Existing
Words: 14431 - Pages: 58
UNIT – 1 / ADVERTISING Advertising Literal meaning of Advertising: Advertising was originated from a Latin term ―advertire‖ which means ―to turn to.‖ The dictionary meaning of the term advertising is ―to give public notice or to announce publicly.‖ Definition of Advertising: The American Marketing Association has defined Advertising as ―any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor.‖ Elaboration of the above definition: First
Words: 37507 - Pages: 151
MACRO FACTORS AFFECTING BUSINESS ENVIRONMENT SUBMITTED BY: AAYUSH VERMA INTRODUCTION A business firm is an open system. It gets resources from the environment and supplies its goods and services to the environment. There are different levels of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national level, regional level or international level. These environmental forces provide opportunities or threats to the
Words: 8288 - Pages: 34
Workbook for NISM-Series-V- A: Mutual Fund Distributors Certification Examination National Institute of Securities Markets www.nism.ac.in This workbook has been developed to assist candidates in preparing for the National Institute of Securities Markets (NISM) Certification Examination for Mutual Fund Distributors. Workbook Version: July 2011 Published by: National Institute of Securities Markets © National Institute of Securities Markets, 2010 Plot 82, Sector 17, Vashi Navi Mumbai – 400
Words: 66892 - Pages: 268