Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for [SEARS] By: [Maria Quinonez] Date: [October 29, 2014] Table of Contents Starting an e-business in the Electronic Global Marketplace: Completing an Integrated e-Marketing Plan 1 Executive Summary 3 Selection of the e-Business for the Project 4 Environmental Analysis of the Marketplace 6 Targeted Market Segmentation 8 Consideration
Words: 8026 - Pages: 33
Max Louis 2/1/2014 Project Executive Summary After doing some extensive research, I am for us establishing a business operation in Brazil. My reason is not only Brazil the world’s fifth largest country; it is also the world’s fastest growing in economy and is the third largest in the Americas. The culture in Brazil is derived from Portuguese culture. The culture was also influenced by African, Italian, German and non-Portuguese European cultures and traditions. The official language in Brazil
Words: 1617 - Pages: 7
The concept I will illustrate through the lens of mesoeconomics for my two current events are competition. Mesoeconomics is the bridge between macro economics and microeconomics. The circular flow of the economy is influenced by mesoeconomics. Competitions for online banking customers are intense among top U.S. banks; because of increased unemployment, credit crisis and the overall poor health of the U.S. economy. Marc Trudeau states “Americans have less cash, are spending less and have
Words: 331 - Pages: 2
Mesoeconomics Introduction: Mesoeconomics is new concept used to describe the study of economic arrangements which are not based either on the microeconomics of buying and selling and supply and demand, nor on the macroeconomic reasoning of aggregate totals of demand, but on the importance of under what structures these forces play out, and how to measure these effects. It dates from the 1980s as several economists began questioning whether there would ever be a bridge between the two main
Words: 793 - Pages: 4
Review of Keynesian Economics, Inaugural Issue, Autumn 2012, pp. 1–4 Statement of the Co-Editors Economics and the economic crisis: the case for change It is widely recognized that economic crises can sometimes trigger enormous change, with regard to both economic theory and the politics of governance. Today, the global economy is struggling with the fall-out from the financial crash of 2008 and the Great Recession of 2007–2009. The economic crisis that these events have generated, combined
Words: 1862 - Pages: 8
Working Group on Development and Environment in the Americas Discussion Paper Number 11 The Impact of Foreign Direct Investment in Mexico Enrique Dussel Peters i April 2008 The Working Group on Development and Environment in the Americas, founded in 2004, brings together researchers from several countries in the Americas who have carried out empirical studies of the social and environmental impacts of economic liberalization. The goal of the Working Group Project is to contribute empirical research
Words: 10800 - Pages: 44
lOMoARcPSD Summary: Book " Purchasing and Supply Chain Management ", Arjan J. van Weele Purchasing Management (Maastricht University) Distributing prohibited | Downloaded by Paulina Gali?ska (p.s.galinska@gmail.com) lOMoARcPSD No one cares if you are fair or not. Use this summary, share it with you friends and good luck studying for your exam. Summary Purchasing and Supply Chain Management – Van Weele 6th Edition Jonas Heller Distributing prohibited | Downloaded by Paulina
Words: 13195 - Pages: 53
JOSÉ LUIS MACHINEA Executive Secretary ALICIA BÁRCENA Deputy Executive Secretary Economic Commission for Latin America and the Caribbean economic commission for latin america and the caribbean C E P A L Review NUMBER 85 APRIL 2005 SANTIAGO, CHILE OSCAR ALTIMIR Director REYNALDO BAJRAJ Deputy Director The CEPAL Review was founded in 1976 and is published three times a year by the United Nations Economic Commission for Latin America and the Caribbean, which has its
Words: 105806 - Pages: 424