|MKTG 3596 - Integrated Marketing Communications |Instructor: Charles F. Byers | |Lec. #94665 |Office: Lucas Hall 216W | |Santa Clara University |Phone: 408-310-9244 | |MBA Winter 2014
Words: 1067 - Pages: 5
pharmaceutical marketing issues. Course Topics: Fundamental marketing management issues involving: Go-To-Market Strategies OTC Pharmaceutical Marketing Planning and Implementation Consumer Buying Behavior Marketing Mix Strategies Ethical Pharmaceutical Marketing Planning and Implementation Roles of Physician, Pharmacist, and Government in the buying process Marketing Mix Strategies Required Text: Pharmaceutical Marketing: Principles, Environment, and Practice Smith, Mickey
Words: 1087 - Pages: 5
Email: custserv@hbsp.harvard.edu Web: hbsp.harvard.edu C ASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions. New Cases ABICI The co-founder of an Italian bicycle manufacturer evaluates whether reducing
Words: 5522 - Pages: 23
