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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/259692383 Microsoft Acquired Nokia in Unipolar Operating System Market ARTICLE · SEPTEMBER 2014 DOI: 10.14807/ijmp.v5i3.166 CITATIONS READS 2 2,355 1 AUTHOR: Netra Pal Singh Management Development Institute Gurgaon 68 PUBLICATIONS 62 CITATIONS SEE PROFILE Available from: Netra Pal Singh Retrieved on: 12 February 2016 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http://www
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for people, places and things Chris Topher Edit Profile News Feed 2 Messages Events Photos GROUPS More 20+ MyPhone Rio UNITED 20+ CAVITE BUY/SELL/SWAP 1 STI COLLEGE DASMARIñAS STUDENTS 20+ MyPhone Agua Rio ( Mod Section ) 20+ Micromax A120 Canvas 2 Colours 20+ Hachi's Buy and Sell IV - Tolens Manage Your Groups Create Group Find New Groups FRIENDS 4 Family Close Friends 20+ Dasmariñas, Cavite Area Congressional National High School Lyceum of the Philippines
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TABLE OF CONTENTS NOKIA AND THE SMARTPHONE INDUSTRY 3 LUMIA 800 3 MARKETING COMMUNICATION AT NOKIA LUMIA 3 MESSAGE STRATEGIES 4 CREATIVE EXECUTIONS 5 EXHIBITS 7 REFERENCES 11 NOKIA AND THE SMARTPHONE INDUSTRY Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share
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BRMT-3| TAPMI 2013-15 | Brand Equity Study of Motorola | Table of Contents: 1. Research objective: 2 2. Research methodology: 2 3. About motorola mobility: 2 4. Global mobile phone market: 2 5. Consumer buying journey: 4 6. New moto series: 5 7. The trinity of brand strategy: 5 7.1 value propostion: 5 7.2 positioning: 6 7.3 brand identity: 7 8. Brand elements: 7 9. Verdict: 8 Brand Equity Study of Motorola “Motorola exists to invent, build and deliver the
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MARKETING AND BRANDING When we talk about marketing the primary definition that comes to our mind is actively promoting a product or a service. A push tactic where it is pushing out a message to get sales results. But is it branding?? No. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts
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Submitted to : Mr. Pranav Desai Prepaid By : Pal Vipul (12MBA049) Vankar Vijay (12MBA113) I2IM ,Charusat University of Science &Technology HISTORY In 1938, Lee Byung-chull of the large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe , a small trading company with forty employees located in Su-dong. It dealt in groceries produced in and around the city and produced noodles itself. Cont….. 1969-1971 : Samsung Sanyo
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Marketing Management I Paper on “If I were the CMO of HTC” By Prashant Nair Why I chose HTC HTC is a company which was on par with the likes of Samsung mobile till 2010. Since 2011, HTC has lost a majority of its market share to Samsung
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| KOSPI Index * A Summarized report on the KOSPI Index over a 2 week observation Apurva Joshi | F1601- Global Finance & Capital Markets |10/31/14| James Ryan KOSPI Index Introduction The Korea Composite Stock Price Index or KOSPI index is the Index of all common stocks traded in the Korea Exchange (KRX) which is based in South Korea created by the amalgamation of the Korea Stock Exchange, Korea Futures Exchange and KOSDAQ Stock Market under the Korea Stock & Futures Exchange
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Marketing. Everything. A sneak-peek into the big bad world of marketing brought to you by the coolest Interest Group on Campus Who we are and what we do Who we are and what we do Who we are and what we do Who we are and what we do Who we are and what we do mPower (stylized as \m/Power) is the marketing interest group of IIM Kozhikode. We, at \m/Power organize industry interactions with eminent marketers via workshops and seminars, conduct events like quizzes, extempore, debates and Group Discussions
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