Bachelor of Arts in Business Economics STUDENT’S HANDBOOK 2011/2012 Lazarski University Warsaw, June 2011 1 Lazarski School of Commerce and Law Student’s Handbook- Bachelor of Arts in Business Economics Content Page 4 6 8 13 15 15 15 17 17 18 19 21 23 24 26 28 30 32 34 35 37 39 41 43 44 46 48 49 50 51 53 54 55 57 58 59 60 62 63 63 64 66 67 69 72 74 75 76 77 79 80 82 The Programme The Degree Assessment Quality Assurance Admission Procedures Erasmus Study in BABE Programme Administrative
Words: 47436 - Pages: 190
Organisation Culture Research Commonwealth Bank Australia Executive Summary Organisation culture is a unique combination of the set of values that the members of an organisation believe in. It is a very important determinant of the conditions prevailing in an organisation and the culture says a lot about the values, beliefs and structure of a company. The essence of the culture of an organisation is captured by seven primary characteristics. These are measured on a high to low scale and
Words: 5655 - Pages: 23
PROFESSIONAL ISSUES IN INFORMATION TECHNOLOGY EDUCATION BACKGROUND SWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS 4235614 Fanny Angga Kartikasari 4216989 Abdul Afiz Nuhu 4204069 Abdulahi Baba Ari 4230590 Indeewari Kumarage 4213475 Norazreen Bt Mohd Rafi 4194071 Nur Azura Mohammad PIIT Project – University Information System Table of Contents Abstract ....................................................................................................................................
Words: 11457 - Pages: 46
Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage
Words: 26161 - Pages: 105
Workspace 32 Top 10 Reasons to Work at Google 33 SWOT Analysis 33 * Strengths 33 * Weaknesses 34 * Opportunities 35 * Threats 35 * Recommendations 36 Google Product Development Process 37 Google Ethics 37 Criticism of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google
Words: 12601 - Pages: 51
Responses to Review Questions Answer One What are the factors that influence a company's decision to go abroad? Please explain how these are related to each other. In the discussion on the internationalisation process of a firm, the product life cycle model plays a major role. Please explain and discuss the usefulness this model. (A) Generally, the first decision to go abroad is a specific one. It is a decision to look at the possibility of a specific investment in a specific country,
Words: 8082 - Pages: 33
Chapter 1—The Entrepreneurial Life TRUE/FALSE 1. The universally accepted definition of the term small business is based on the number of people employed by the firm. ANS: F PTS: 1 DIF: Difficulty: Easy REF: p. 5-6 OBJ: LO: 1-2 NAT: BUSPROG: Analytic KEY: Bloom’s: Comprehension 2. According to the text, the term entrepreneur refers to small business founders only. ANS: F PTS: 1 DIF: Difficulty: Easy REF: p. 6 OBJ: LO: 1-2b NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 3. The term bootstrapping
Words: 6783 - Pages: 28
important than the health and well-being of those we love. That’s why the Johnson & Johnson Family of Companies for more than 125 years has committed itself to caring for people. This commitment is embodied in The Credo, which speaks to “our first responsibility” to the doctors, nurses, patients, the mothers and fathers and all who use our products. In today’s highly competitive global marketplace, it is also essential that the company focus on the critical drivers of our future growth: to create
Words: 6790 - Pages: 28
____________________________________________________________________ PROGRAMME HANDBOOK ____________________________________________________________________ ____________________________________________________________________ POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ____________________________________________________________________ ____________________________________________________________________ JANUARY 2016 INTAKE ____________________________________________________________________
Words: 24199 - Pages: 97
THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16
Words: 4624 - Pages: 19
