Chapter 1 Case Studies Answers CASE STUDY 1 - Facebook Questions 1. As an investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? From comments in the case study, the main revenue model is ad-based advertising (CPC and CPM). Facebook has said it will not sell customer data and there is no indication of affiliaterelated models. Customer-related metrics
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Park Winter Hotel Case Study Embry Riddle Aeronautical University MGMT 524 Abstract This case study will focus on the restructuring of the Park Winter Hotel front desk to reach an optimum level of staff efficiency and guest service. At present, the hotel has five clerks on duty, each with a separate waiting line, during peak check-in time of 3:00 P.M. to 5:00 P.M. Observation of arrivals during this period shows that an average of 90 guests arrive each hour (although there
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Issues at NEWGEN In this case study, a manager named Abdul has to deal with one of his subordinate named Hahn Chen who problem working along with another colleague has named Amie Lee. Chen wishes to be transfer and report directly to Abdul instead of Ms. Lee because Ms. Lee is not a technical supervisor. This is typical problem between employees that happens often in a working environment. A problem like this often helps demonstrate conflict managing and how good a manager is. The problem Abdul
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I. Enchanted Kingdom: The Magic Is Here II. Executive Summary An “imported” image it got accredited with the International Theme Park Inc. was the primary marketing point in the conceptualization of Enchanted Kingdom that complied with international safety standards, With AB social class as its target market to reach in line with their goals. It invested heavily on resources to make it meet international standards, rides were imported from abroad and crew are trained from Disney, USA
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Case Study #2 – Black Angus Steakhouse 1. What variables need to be considered in developing a list of potential countries ? There are multiple variables to consider when a company wants to expand its operations outside the United States : market potential, customer characteristics, business cycles, competition (is there any competitors already in this market), local culture (make some research about the culture, to fit the needs of people), economic and political outlook (what is the situation
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[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers
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MGMT530 – Conference Decision Week 2 Case Analysis Template 1. Define the Objectives for the Conference Decision Case. Objectives should be separated into fundamental and means objectives. 2. Identify the alternatives for the case. Fundamental Objectives (used to evaluate and compare alternatives) The upper management is in favor of this conference. This conference is very crucial to the development and growth of the organization. A fundamental objective is to find a location and set
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Case Study 2 -Internal Control Due by Sunday of week 5, 11:59PM, Mountain Time LJB Company, a local distributor, has asked your accounting firm to evaluate their system of internal controls because they are planning to go public in the future. The President wants to be aware of any new regulations required of his company if they go public so he met with a colleague of yours at a local restaurant. The President of the company explained the current system of internal controls to your colleague
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Adam Smith MGMT-591 Carr Leadership & Org Behavior Week 3 Case Study 03/24/2013 Reflecting on the case I just read, the group seems to be at the storming stage due to the hostility and infighting occurring. Mike is not going to meetings and the contribution he has made so far is not nearly up to the standard the group has set. Understanding that the group is in this stage is important to the group to know because to have the problems that they do have at this point are somewhat
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inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial
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