Chapter 2: *Explain the 3 levels of the marketing environment, and how each could affect a business *Describe a SWOT analysis and its components *Outline several common metrics and why they are used *(Ch 3) Discuss the 2 different types of data, and 2 main research approaches Slide 3 Marketing MIX: 4ps product price place promotion Slide 4 Lots of competitors are coming in for Facebbok Need to use SWOT analysis in our plan Slide 5 1. Macro-Environment 2. Micro-Environment
Words: 292 - Pages: 2
《 》 2010 1 —— — ： 。 ， ， “ ， ， “ ， 。 ： ； ； ， ” ， ， ” 。 1985-2007 GDP （EKC ）， 。 Eviews6.0 EXCELE ， ， 、 ， 。 。 ； 。 。 （ ： （EKC ） ， ）。 ， GDP ， ， ， 。 ， ， 。 ， 1 ， ， ， ” 。 。 “ ， ， ， ， [ ； ： “ ， ， ” 。 U ， 1985-2007 、 1 EKC ， 。 （ ： — —— ] ： 08XNG020 ） 。 08 08 。 ： zhouyamin2007@yahoo.com.cn ； ： - 80 - 《 》 2010 1 、 ， 20 60 Chenery Syrquin （1975） ， 。 、 ， （Chenery et al. ， 1986）。 ： ； ， ， ， ， （Grossman & Krueger ，
Words: 607 - Pages: 3
Chronic obstructive pulmonary disease (COPD) is an umbrella term for people with chronic bronchitis, emphysema, or both. With COPD the airflow to the lungs is restricted (obstructed). COPD is usually caused by smoking. Symptoms include cough and breathlessness. The most important treatment is to stop smoking. Inhalers are commonly used to ease symptoms. Other treatments such as steroids, antibiotics, oxygen, and mucus-thinning (mucolytic) medicines are sometimes prescribed in more severe cases, or
Words: 521 - Pages: 3
http://inobscuro.com/tutorials/optimizing-images-for-web-35/ Optimizing images for web I noticed how many people don't optimize their images properly, which results in extremely slow loading time. When you intend to publish your images online, you have to comprimise the quality — just face the fact you cannot use a 100KB image on a website layout. It's not fair to your visitors. This tutorial will explain in detail how to use Photoshop's Save for web... option. Facts about image formats There
Words: 3185 - Pages: 13
TMA 02 Essay Plan Introduction * Introduce the argument that consumption reflects and shapes our lifestyle and identity. * Why do we consume? * Introduce key points such as Theorists, The big four and how they restrict shopping choices and why, How some people consume in a certain way to protect the environment, inequalities some people can consume whilst others can’t because of money, disabilities etc. Transportation. Main Body * Introduce theorists 1. Baumen-Seduced and repressed
Words: 1611 - Pages: 7
The role of woman in Elizabethan times Wealthy * Wealthy women were allowed education * Wealthy women were tutored at home * They were taught in Latin, Italian, Greek and French * Dancing and Music skills were essential * Women were not allowed to go to university Middle Class/Poor * Did not attend school * Did not receive formal education * Had to learn to govern a household * Had to become skilled in housewife duties * Learned only what needed to be
Words: 528 - Pages: 3
Georgia Taylor 1) A marketing mix is the way a business uses product, price, promotion and place to market and sell its products. Alara’s business appeared to be successful before she began to promote but the promotion will help in making the business a well established firm. The prices of her products alter due to quality and contents of her products. With Alara aiming to become a well established brand, expanding her business to the e-commerce would allow her to compete with competitors and
Words: 336 - Pages: 2
5-3: Distinguish between business failure and audit risk. Why is business failure a concern to auditor? Firstly, these two terms are distinguished by definition. A business failure occurs when a business is unable to repay its lenders or meet the expectation of its investors because of economic or business conditions, such as recession, poor management decisions, or unexpected competition in the industry. Audit risk represents the risk that the auditor will conclude that the financial statements
Words: 587 - Pages: 3
Code of Ethics Paper The goals of El Centro Regional Medical Center are to provide leadership in the medical community that may insure the expansion of the availability and the quality of health care services in the Imperial Valley. It also insures to provide healthcare excellence for the Imperial Valley. El Centro Regional Medical Center became and affiliation of Adventist Health in order to leave its former purchasing group due that it had an unsatisfactory reduction in supplies which makes it
Words: 683 - Pages: 3
HEALTH EDUCATION RESEARCH Theory & Practice Vol.21 (Supplement 1) 2006 Pages i19–i32 Advance Access publication 31 July 2006 Improving measurement in health education and health behavior research using item response modeling: comparison with the classical test theory approach Mark Wilson*, Diane D. Allen and Jun Corser Li Abstract This paper compares the approach and resultant outcomes of item response models (IRMs) and classical test theory (CTT). First, it reviews basic ideas of CTT, and compares
Words: 8479 - Pages: 34
