Top 100 Most Valuable Global Brands in 2013 Brand Value, Mission & Vision: APPLE Brand Value: Founders of Apple Steven Wozniak and Steven Jobs both dropouts of school Apple was incorporated in the state of California on January 3, 1977 Apple II debuted at a local computer trade show No. 20 on “Brand of the Year 2009” award The recession won’t take a bite out of this Apple Revenue of first quarter $15.68 billion in 2009 ($3.98 billion more than 2008). Apple has a
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help make sound decisions Step Two - Articulating Vision & Mission • A Vision Statement outlines what the organization wants to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria. Vision Statements define the organizations purpose, in terms of the organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization
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THE COHESION CASE: ADIDAS GROUP - 2011 Evaluation of Vision/Mission Statement 1. The Adidas Group strives to be global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. * Market * This mission component clarify that AG compete with other competitors such as Nike, Under Armour (UA), Callaway Golf (ELY), and the Armani Group. 2. We are committed to continuously strengthening our brands and products to improve our competitive
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the process of creating a mission statement for fictitious company ToolsCorp Corporation and writes the company’s mission statement is using the nine essential components framework. This report focuses on the principles and tools needed to implement and evaluate the effectiveness of the strategic objective process. Lastly, this report considers any legal and ethical issues. Unit 1 Individual Project The following discusses the process of creating a mission statement for fictitious company ToolsCorp
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Criteria of a Good Mission Statement Changing the mission or creating an organization’s first mission statement is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria. An effective mission statement clearly defines who the customer is and what services and products the business intends to provide. It also serves as a guide for day-to-day operations and as the foundation for future decision-making. The following
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Change Analysis Paper: “Vision.” Abstract The company that I work for, Picker & Associates, CPA’s, does not have a Vision Statement, Mission Statement or even a Strategy that is outlined. Even though we are a small company that most of the time works well together, developing these three items will help the organization focus better as a whole. Over the next few pages, I will develop a Vision Statement, Mission Statement and Strategy for Picker
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Florida. In the state of Florida there have been reports of over 1,500 cases of animal abuse as of April 2013(Pet-Abuse.com, 2013). This paper will give an overview of Bow Wow’s Animal Shelter mission, vision and value statement. There will also be an explanation of how the mission, vision, and value statement will guide the shelter’s organizational strategic direction and how the customer’s needs and critiques are to be addressed. Company’s Overview Bow Wow’s Animal Shelter is a non-profit no-kill
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new ideas to the table. For many, coffee shops are a place to relax, letting go of the stress endured during work hours. In this paper an analysis of Brew House’s strategic plan will be explained. A description of Brew House’s mission, values, and vision will be determined. The products or services, and customers will also be defined. Brew House Brew House is a coffee shop opening in downtown Houston, on Main Street. The coffee shop is on a well-known trafficked street
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since the 1970s. Basically strategic management studies started in the 1950s and 1960s and then evolved along the way to today. Strategic management just refers to the fact that an organization is working with clearly stated strategies to meet its vision. The strategies have changed from the 1970s to now. In 1970s strategic management was mostly centred on the ideas of size, growth and portfolio. This means managers saw the need to seek growth through size and increased portfolio. By portfolio we
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their organizations.” (Letts, 2012) Smith, Bucklin & Associates, Inc. teaches: “Strategic planning is a management tool that can help focus – and periodically refocus – an organization’s vision and priorities. This planning process establishes choices about how best to accomplish the organization’s mission.” (Smith, 2000) Carl Richardson simplifies the urgency of strategic planning by asserting “An organization that is growing and hopes to sustain that growth needs a set of strategies to guide
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