Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty
Words: 8226 - Pages: 33
iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best known for their slogan of “Made From the Best Stuff on Earth” and Snapple Fact Caps. The company’s mission is to be the best beverage business in the Americas. It will achieve that goal through their philanthropic and sustainability efforts as well as building on their brand. The ready-to-drink industry is very competitive - containing teas, soft drinks, sports drinks and bottled water to
Words: 2519 - Pages: 11
Strategic Audit of Starbucks Traci Hall Jones College Business Policy and Administration Professor E. Smith June 20, 2011 I. Current Situation A. Current Performance Starbucks is the fastest growing food chain and shows no signs of slowing down. it plans to boost earnings by 20% to 25% annually over the next three to five years and to bring its number of storefronts to 40,000 worldwide which is 10,000 more than McDonald’s. Starbucks is conservative in how it finances its goals. Operating cash
Words: 7814 - Pages: 32
Report to the Board of Directors ........................................................ 5 Project Initiatives ...................................................................................................................................... 7 Goal: ..................................................................................................................................................... 7 Objectives: .................................................................................
Words: 5271 - Pages: 22
results, increase value to the customer, reduce waste, and maximize efficiency through all phases of design, fabrication, and construction. Autodesk, Inc. used this approach when they built their LEED Platinum certified, award winning headquarters. The IPD approach was highly effective on this project, but it was not without its problems, especially with regard to changes in the project’s scope. The overall success of the project was due to several factors, including a clear vision for the project
Words: 2300 - Pages: 10
L I V I N G O U R VA L U E S Corporate Social Responsibility Fiscal 2003 Annual Report STA R BU C K S M I S S I O N S TATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guiding Principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an
Words: 21812 - Pages: 88
Corporations’ many strong points. Their strengths would include branding, market presence, design, and their innovative marketing techniques. While possessing many strengths, Target also suffers from some weaknesses that include the lack of a mission and vision statement, geographic locations, and
Words: 5477 - Pages: 22
STARBUCKS By Patricia L. Boyd BA 2430 International Management Professor Jeff Walls January 30, 2011 Summary Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing
Words: 8620 - Pages: 35
United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and
Words: 5332 - Pages: 22
Executive Summary This paper will focus on the diversity audit that has been done for Starbucks Coffee Company. The audit will have a description of the company’s background along with viewing the company’s different types of practices that they use that involves diversity. We will be viewing the company’s statements and conducting research on previews interviews and even viewing news articles about the company. We will find out what the organizations diversity practices will consist of according
Words: 2578 - Pages: 11
