GLOBAL SUPPLY CHAIN Term Paper : Proton Supply Chain Challenges Table of Contents 1.0 Company Background 1-4 2.0 Problem Statement 5-7 3.0 Significant of Study 8-10 4.0 Proton Supply Chain Weaknesses 11-18 5.0 Recommendation 19-29 6.0 Conclusion 30 7.0 References 31-32 1.0) Company Background First national car, Proton Saga project was formed embark from the Look East Policy. Perusahaan Otomobil Nasional
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PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and
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Perusahaan Otomobil Nasional Berhad, or also known as Proton, was incorporated in Malaysia on 7th May 1983. Proton involves in manufacture, assemble and sell motor vehicles and related product such as spare part, accessories and other components. Proton launched their first car, the Proton SAGA on 9th July 1985 by then Malaysia Prime Minister, Tun Dr. Mahathir Mohamad. Proton has produced about fourteen models of car up to year 2009. In the case of PROTON- from SAGA to EXORA, Saiful Alawi a Chartered
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strategic alliance determines on the performance for both parties. Many of success story across the globe enjoying benefits from the strategic alliance over the past decade. In local automotive industry, Proton has started the strategic alliance with Mitsubishi and come out with "Proton Saga". At beginning, the alliance brought a good significant impact on the sales of "Proton Saga". However, the alliance with MG Roger did not seem worked well in the long run as it was collapse and acquired by other European
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1.0 Introduction 1.1Definition of Responsible Business Responsible business is the same meaning as business ethics which mean runs a business honestly, and tries to think more about the environment and people when making decisions for business, so that can make a positive contribution to the local community and wider society (ORB, n.d.). Besides, business responsibilities also known as Corporate Social Responsibilities (CSR), it was actually a management concept whereby companies integrate social
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Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and
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Japanese based automotive corporation, Mitsubishi, after their 25 year old son, Scott Laliberte was killed during a car crash while riding as a passenger in a 2000 Montero Nativa SUV that was manufactured by Mitsubishi. On September 25, 2004, the driver of the SUV lost control of the vehicle, which caused the SUV to roll over. The driver and the passenger were wearing their seat belts, however; the seat belts were not manufactured in the same manner. Mitsubishi manufactured the passenger seat belt
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TABLE OF CONTENT Page 1.0 Introduction 2 2.0 Thomas-Kilmann Model 3 2.1 Competing 4 2.2 Collaborating 4 2.3 Compromising 5 2.4 Avoiding 5 2.5 Accommodating
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Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund Board and other local and foreign investors. Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products primarily in Malaysia
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Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power
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