The Marketing Mix Holly Brown MKT/421 April 24, 2013 Mary Hinds The Marketing Mix Starting in 1962 by Sam Walton, Wal-Mart grew into a major corporation that serves in 15 international markets, including more than 3,600 stores in the United States alone. In 2012, it was ranked #1 for the second year in a row on the Fortune 500 list. Wal-Mart is a widely known corporation that offers just about anything and everything a person could ask for. Known for their customer service, wide variety of
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MKT/421 University of Phoenix Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The
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Marketing Research Henry Smith MKT/421 March 26, 2013 Professor Kenyetta Rivera Marketing Research Marketing affects almost every area of people s lives. Marketing is not just advertising and selling, marketing is also communicating the values of a product or service to its customers. The best business tool available to market managers is what McCarthy classified as the Marketing mix. The Marketing mix consists of the four P’s, which are Product, Price, Place and Promotion. Use of the Marketing
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Nike Marketing Mix James Thorogood MKT/421 April 15, 2014 Dean Tripodes Nike Marketing Mix The controllable variables that a company puts together to satisfy their target group. That is how the marketing mix is simply stated. These variables can be placed in four primary categories: product, place, promotion and price otherwise known as the four Ps of the marketing mix. The goal of the marketing mix is to tailor these variables so that the target group/customer has every need met. The
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Marketing Mix Andrew Pittman University of Phoenix MKT 421 Marketing Mix In a successful marketing campaign the needs of the customers are successfully met. In meeting the customers needs it can be simplified by meeting the variables of marketing mix. The company Apple will be used as an example with their use of the marketing mix. This paper will be discussing product, place, promotion, and price as it concerns apple. Product The product area can be explained
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YWCA Donna Echols MKT/421 Mr. Zack November 26, 2013 Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in. History The YWCA has been around for decades, and will be around for decades more. The YWCA stands for Young Women Christian Association. The organization
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The Marketing Mix University of Phoenix MKT 421 9/20/09 The marketing mix is one of the most important elements of an effective marketing campaign. Its elements are the basic components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. The marketing mix concept is simple; each of the four elements plays an important part in the success of the marketing plan. Similar to a good recipe, too much of one ingredient and not enough
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Marketing Mix MKT/421 February 20, 2012 University of Phoenix Marketing Mix Marketing is important to any organization small or large. It gives the organization the chance of promoting new products and services, and brings in more customers. “Marketing is the performance of activities that seek to accomplish an organizations objective by anticipating customer or client needs and directing a flow of need-satisfying goods and services from product to customer or clients” (Perreault, Cannon
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Marketing Jenny McFarlen MKT/421 Diane E. O’Brien October 19, 2009 Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used that enhances the chance of that company being profitable
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care at five (5) satellite locations An academic medical center Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair According to our text, breadth "refers to the number of different product lines in the mix." (Berkowitz, 2011, pg 263) and depth "refers to the nimber of product items within each product line." (Berkowitz, 2011, pg 263) For a solo-practice family practitioner who does not deliver babies, the breadth of this organization is very narrow
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