Balance Sheet: Assets 2007E 2006 Cash 85,632 7,282 AR 878,000 632,160 Inventories 1,716,480 1,287,360 Total CA 2,680,112 1,926,802 Gross FA 1,197,160 1,202,950 Less: Deprec. 380,120 263,160 Net FA 817,040 939,790 Total assets 3,497,152 2,866,592 Liabilities and Equity 2007E 2006 Accounts payable 436,800 524,160 Notes payable 600,000 720,000 Accruals 408,000 489,600 Total CL 1,444,800 1,733,760 Long-term debt 500,000 1,000,000
Words: 631 - Pages: 3
110620 Chapter 1 Integrated Marketing Communications C hapter O bjectives: 1. How does communication take place? 2. What is an integrated marketing communications program? 3. Are there any new trends affecting marketing communications? 4. How does an integrated marketing communications program create value? 5. What are the components of an integrated marketing communications program? 6. What does the term GIMC mean? C hapter O verview: Ø Highly competitive global marketplace
Words: 1954 - Pages: 8
contribution margin? Selling price for VCI: $20.00 Suggested retail price - 8.00 Retailer margin (40% of $12.00 suggested retail price) Variable cost per unit Copy Reproduction ($4,000/1000) $4.00 Label & Package Mfg. ($500/1000) .50 Royalties ($500/1000) .50 Total Variable cost per unit $5.00 Unit contribution = $12.00- $5.00 = $7.00 $7.00 Contribution margin = $12.00 = .583 or 58.3% 2. What is the breakeven point in units? In dollars? Fixed Costs: Distribution
Words: 962 - Pages: 4
Tasty Cream MKT 500 Megan M. Martino Strayer University Dr. Tameria Vickerson February 18, 2010 Currently, children drive the ice cream industry in a large part. The U.S. Census Bureau estimates that the youth populations in the next seven years will be declining, thus, forcing ice cream manufacturers to develop new products that are attractive to the growing adult population. Households with children are the lead consumers of ice cream with 34% of total consumption. This is compared
Words: 668 - Pages: 3
Assignment #1 – Market Segmentation and Product Positioning Marketing Management MKT 500 Assignment #1 – Market Segmentation and Product Positioning The Product: Unique jewelry designs The jewelry I design is made from genuine stones, pearls and crystals. The plan is to make it into an e-business. I also do custom jewelry. Sometimes it is difficult to find exactly what you want and visiting store after store hoping to find what you want feels tiring. Sometimes you find what you want but
Words: 703 - Pages: 3
WACC ANALYSIS Apple Inc. (NasdaqGS:AAPL) (USD in millions) ASSUMPTIONS BETA CALCULATION Tax Rate (5 Year Average) Risk-Free Rate of Return (Rf)(1) S&P 500 Index Market Return (Rm) - Yearly for Last 10 Years Size Premium AAPL D/(D+P+E) AAPL D/E AAPL P/E AAPL Cost of Debt (Rd) - Average of Last 5 Issued Bonds AAPL Cost of Preferred (Rp) AAPL Tax Rate Risk free rate Choose Then 25.4% 1.34% 7.2% 0.0% 7.9% 8.6% 0.0% 2.5% 0.0% 26.4% Levered Beta 1.560 1.547 1.489
Words: 778 - Pages: 4
Assignment 3: Branding, Pricing, and Distribution Earl Mitchell Dr. Duane Scott Lithonia Campus MKT 500- Marketing Management August 01, 2013 Strayer University SWOT Analysis SWOT Analysis STRENGTHS | WEAKNESSES | * The State Farm Reputable Brand Recognition. * The Quality and Credibility of State Farm Products and Services Offerings. * The Agency Location. * Ability to build and maintain long term relationship. * Strong leadership skills, with the ability to coach
Words: 715 - Pages: 3
Assignment 1: Market Segmentation and Product Positioning New Millennium Affairs: Market Segmentation and Product Positioning Robin Brown Dr. Shirley Todd McLaughlin, CLU, ChFC MKT 500: Marketing Management January 22, 2012 New Millennium Affairs New Millennium Affairs is an event planning company specializing in social event planning. The company will offer specialized services in bridal consulting and party planning for consumers in order to personalize these special events. Our company
Words: 712 - Pages: 3
FINALE ACC205: Principles of Accounting I February 17, 2014 FINALE INTRODUCTION In this finale paper of the ending of this course,
Words: 2504 - Pages: 11
http://homeworklance.com/downloads/acc-202-entire-course/ http://homeworklance.com/downloads/acc-206-entire-course/ http://homeworklance.com/downloads/acc-310-entire-course-week-1-5-latest/ http://homeworklance.com/downloads/acc-340-complete-course-material-wk-1-5-a/ http://homeworklance.com/downloads/acc-400-entire-course-final-exam-guide/ http://homeworklance.com/downloads/acc-407-entire-course-advance-accounting/ http://homeworklance.com/downloads/acc-423-entire-course/ http://homeworklance
Words: 1331 - Pages: 6
