1.0. Introduction Chatime is one of the biggest milktea manufacturers in Taiwan. Chatime was first introduced in 2003.Chatime strategy by combining both high quality tea with Taiwanese bubble pearl bring a big success to Chatime and makes it becomes the market leader of milktea drinks in several countries. The success of Chatime can be seen by it has so many outlets, 800 franchises, all around the world. They are Taiwan, Malaysia, Indonesia, US, Uk, Australia and 12 other countries besides South
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