E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied
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| |Table of Contents | | | | Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS
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Twheel Marketing Plan Juan Carlos Vargas March 30, 2011 Keller Graduate School of Management MM522 Marketing Management Zach Yabs 1.0 Executive Summary The Twheel is an innovation on the pneumatic tire that uses an internal structure of spokes instead of air pressure to hold a tire together. The Twheel will provide value to customers via increases in performance, safety, and durability, as well as decreasing maintenance times, and environmental and personal
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Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7
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Marketing Plan For Health Care Monitoring Tool At Dell Services Amber Littleton MM522- Marketing Management 1. Executive Summary Dell Services offers a web tool for hospitals with Electronic Medical Records that enables them the client to view real time statistic of the interfaces flowing into the EMR and various reporting tools that allows access to the database in a GUI format. Although many Healthcare IT consulting companies have recently tried to implement a Host
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WORLD PAGE CELLULAR THE WORLD AT YOUR REACH Marketing Final Paper-Online MM522 Executive Summary Mission Summary World Page Cellular is committed to conducting business to the highest standards of ethics and integrity. World Page strives to deliver straightforward communication tools that not only are smart and convenient, but deliver a high level of value to the user. In addition, World Page Cellular seeks to promote the highest levels of customer service. World Page Cellular works to educate
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Marketing Plan Submission #3 - Petite Perfection Bakery Keller Graduate School of Management MM522 Marketing Management Professor Cynthia Mable April 10, 2012 Contents 1.0 Executive Summary 4 2.0 Situational Analysis 5 2.1 Market Summary 6 2.2 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 2.3 Competition 9 2.4 Product (Service) Offering 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3.0 Marketing Strategy 12 3.1 Mission 13 3.2 Market
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MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions 06/12/2010 Omolola Adekeye D03211850 Student Keller Graduate School of Management Executive Summary Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals
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Marketing Plan for Vision Events Planning MM522 Marketing Management James Peacock May 30, 2010 Executive Summary Vision Events Planning (VEP) has the energy and know how to make events a one-of-a-kind occasion. VEP is a new company that will provide high quality event planning services to its clients, using nine years of experience. The company is located at PO Box 625, Rock Hill, North Carolina. VEP emphasizes excellent customer service for all of its events, regardless of size. The foundation
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Three Floyd’s Micro-Brewery Marketing Plan Keller Graduate School of Management – MM522 Kristin McFarren, Adrian Davis & Kristy Malone Table of Contents 1. Executive Summary ……………………………………………………………………………………………… pg. 3 2. Product/Service Description ……………………………………………………………………………….. pg. 5 3. Target Market …………………………………………………………………………………………………….. pg. 6 4. Situation Analysis/Competition ……………………………………………………………………………. pg. 8 5. Brand Positioning …………………………………………………………………………………………………
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