R'f Contents Foreword Preface iii v Chapter 1 The Cold War Era 1 Chapter 2 The End of Bipolarity 17 Chapter 3 US Hegemony in World Politics 31 Chapter 4 Alternative Centres of Power 51 Chapter 5 Contemporary South Asia 65 Chapter 6 International Organisations 81 Chapter 7 Security in the Contemporary World 99 Chapter 8 Environment and Natural Resources 117 Chapter 9 Globalisation 135 Chapter 1 The Cold War Era OVERVIEW
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MKTA - 011 Amul –Evolution of Marketing Strategy “If Amul has become a successful brand – if, in the trade lingo, it enjoys brand equity – then it is because we have honored our contract with consumers for close to fifty years. If we had failed to do so, then Amul would have been consigned to the dustbin of history, along with thousands of other brands. For close to fifty years now, Amul has honored its contract with the consumer. The contract that is symbolized by the Amul brand means quality
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A MODEL OF OPTIMAL INTERNATIONAL MARKET EXPANSION THE CASE OF US HOTEL CHAINS EXPANSION INTO CHINA E. Hachemi Aliouche, Ph.D. Associate Professor, Hospitality Management Whittemore School of Business and Economics UNIVERSITY OF NEW HAMPSHIRE, USA and Udo Schlentrich, Ph.D. Associate Professor, Hospitality Management Whittemore School of Business and Economics UNIVERSITY OF NEW HAMPSHIRE, USA ABSTRACT: Departing from the explanatory and descriptive approaches common in many of the academic studies
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Institute of Business Management Studies MARKS : 80 COURSE : MBA SUB: INTERNATIONAL BUSINESS N. B.: 1) Attempt any four cases 2) All cases carries equal marks. No: 1 BPO – BANE OR BOON ? Several MNCs are increasingly unbundling or vertical disintegrating their activities. Put in simple language, they have begun outsourcing (also called business process outsourcing) activities formerly performed in-house and concentrating their energies on a few
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Industrial Promotion and Technology Branch TECHNOLOGY PAPER SERIES 6/05 Technology Transfer and Trade: The Toy Industry in India UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION I N D U S T R I A L P R O M OT I O N A N D T EC H N O LO GY B R A N C H Technology Transfer and Trade: The Toy Industry in India TECHNOLOGY PAPER SERIES TPS 6/05 December 2005 UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2005 UNIDO Industrial Promotion and Technology Branch Technology
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Organised by Local Event Manager Supported by INDIA INTERNATIONAL FURNITURE FAIR 16 - 18 November 2011 I Bombay Convention and Exhibition Centre www.indiafurniturefair.com 16 - 18 November 2011 I Bombay Exhibition Centre I Mumbai, India I www.indiafurniturefair.com ADVANTAGE INDIA • World's largest democracy with 1.2 billion people. • India's economy will grow five-fold in the next 20 years (McKinsey). • Investor-friendly policies and incentive-based schemes. • Second most attractive
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GEO 3106 Producing Africa: Take – Home Exam 1) The ‘real Africa’ is presumed to be filthy and miserable (Wainaina, 2005). Discuss. Representations of Africa in a global context have been largely negative, often presumed to be one country the continent is stigmatised as backwards, disease ridden, violent and in need of Western assistance. Although some positive imagery does emerge from Africa including that associated with Comic Relief, corporate campaigns such as Guinness’s stylish philosophy
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assets such as exclusive technology and product designs, or the intangible know-how embodied in foreign equity such as marketing, networking and sourcing. Such assets may be more readily available in big multinational corporations (MNC). As such, being part of MNCs allow the local subsidiaries with foreign equity to gain access to these assets, which in turn make them to produce more output given the same level of inputs, and thus a higher level of total factor productivity (TFP) than the solely
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AMITY INTERNATIONAL BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH BRAND JOURNAL SUBMITTED TO- PROF. KOKIL JAIN SUBMITTED BY- ANUJ DIWAKAR ENROLLMENT NO- A1802011097 SECTION-C * Will Cinthol's new ad campaign be able to capture youth's attention? If Karen Lunel bathing under a waterfall gave Liril a shot in the arm, Vinod Khanna running on the seashore did the same
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EPG SHRM Foundation’s Effective Practice Guidelines Series HRM’s Role in Corporate Social and Environmental Sustainability Produced in partnership with the World Federation of People Management Associations (WFPMA) and the North American Human Resource Management Association (NAHRMA) HRM’s Role in Corporate Social and Environmental Sustainability This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Neither the
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