The role of Information Technology on Banglalink Submitted by Mahmud Hasan Ghani ID NO: 09535046 Program: EMBA Batch: 52 Group: F [pic] Submitted to Md. Shahadat Hossain Lecturer, School of Business, University of Information Technology & Science Letter of Submission 13th August, 2010 Md. Shahadat Hossain Lecturer, School Of Business, University of Information Technology & Science. Sub: Submission of term paper Dear
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like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves. And at some point, you may want to ask for their feedback. For example, let’s say your company is planning to introduce a new mobile app and wants to do a little more market research. You might consider posting a short survey on Facebook and offering a 50 percent discount to the first 50 customers who complete it for you. How to Use Social Media Surveys Social media channels
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------------------------------------------------- Strategic Innovation 1231.3635.01 Case Questions: (1) How did DoCoMo create distinctive value at low cost? How did DoCoMo combine the strength of the mobile phone and the PC-Internet? How did the value curve of DoCoMo’s i-mode differ from those of the mobile phone and PC-internet? (2) Where and how did i-mode create new buyer utility? What is i-mode’s business model? (3) How did NTT DoCoMo make profits out of its i-mode service? (1) DoCoMo broke
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Open Journal of Business and Management, 2015, 3, 446-452 Published Online October 2015 in SciRes. http://www.scirp.org/journal/ojbm http://dx.doi.org/10.4236/ojbm.2015.34045 Analysis of Nokia’s Decline from Marketing Perspective Jianzhong Jia, Yuchan Yin School of Business Administration, South China University of Technology, Guangzhou, China Email: 844375919@qq.com Received 28 September 2015; accepted 24 October 2015; published 27 October 2015 Copyright © 2015 by authors and Scientific
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Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement Trends 37 Advertising and Product Promotion Campaigns 38 Conclusion 40 Recommendations 41 References 42 Annexure 44 EXECUTIVE SUMMARY The report
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fees, average per-minute charges, etc.) There are two different pricing structures for Virgin Mobile. The first pricing structure is for their target market, 14 to 24-year-olds, and any new product entering a saturated market, the pricing should be low in the market. The second pricing structure is that Virgin Mobile is pricing their product in the middle or average of the industry standard. For Virgin Mobile, I believed that the first structure is easier to attract their target market, 14-24 year olds
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radically altering the means by which enterprises need to do business, the move to a mobile-enabled world is creating tremendous opportunities for enterprises to leverage mobility as a means of driving high performance and ensuring competitive advantage. Some of the key factors that are driving enterprises to develop mobile strategies are as follows: Rapidly expanding use of mobile devices. The rapid adoption of "smart" mobile devices by both consumers and employees, coupled with the increase in bring your
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Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s, US based Motorola, Sweden's Ericsson and Finland's Nokia dominated the handset
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About M-Pesa Kenya stepped into the arena of mobile money transfer services in 2007 through the successful launch of M-PESA by Safaricom1, a mobile network operator (MNO) (Mas and Radcliffe, 2010). Safaricom is the leading mobile network operator (MNO) in Kenya, and an affiliate of Vodafone Group- a British multinational telecommunications company. The mobile phone acts as both a wallet and a bank account. Kenya’s M-PESA is not the first mobile money deployment; however its rate of adoption
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signal or the marketing term for wireless Internet access through a portable modem , mobile phone or other mobile device. Mobile broadband, also referred to as WWAN (for Wireless Wide Area Network) On the other hand , broadband services provides higher-speed of data transmission. It allows more content to be carried through the transmission “pipeline.” What is WAP ? WAP stands for Wireless Application Protocol . Its a technical standard for accessing information over a mobile wireless network
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