to book travel: lowest retail rate, express deals, and name your own price. These options give travelers a little flexibility so they are able to get what they actually want. Priceline can broaden their business by giving customers more option on mobile applications and the name your price option. Current Use of the Web According to Anderson (2008), "Priceline.com is an Internet-based corporation offering services (airline tickets, hotel rooms, rental cars, and home mortgages) with the option
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The Future of Mobile Banking Offering his view of what next-generation mobile banking will look like, ClairMail CEO Pete Daffern says banks must coordinate a business workflow across all banking systems. The growth of mobile banking technology is increasingly hard to ignore. Analyst firm Javelin Strategy & Research reports that nearly 50 percent of all mobile users in the United States will be using mobile banking within four years and that nearly 50 percent of iPhone and other smartphone users
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in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. Moreover, Nokia deals in wireless technology and mobile phones. It involves producing mobile phones for all customers. Nokia offers a wide range of mobiles for target customers. Until recently, Nokia also was a key participant in the mobile devices market through its Devices & Services business. In September 2013, Nokia announced an agreement with Microsoft whereby it would sell substantially
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make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer loyalty in the telecommunication industry
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Over the past few decades, Malaysia has experienced both growth and decline economically. Relying mainly on exports, this country is predicted to experience a more stable growth period between the years 2011-2015. GDP is predicted to increase in the future years and investments in the country will be the main factor of this economic growth (Economic Forecast, 2011). With a population of 28.3 million and an expected population growth rate of 1.7%, this country provides an excellent opportunity for
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MKT501 Strategic Marketing Module 2: SLP, Product Management & Situation Analysis Dr. Ronald Zallocco Trident University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal
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Nile University Principles of Marketing 301 Marketing Project Done by: Mahmoud Ayman Abdullah El Laboudi Tarek Labib Morid Nassar Ali Shehab Habiba Ezz Mobinil Marketing Problem MKTG Project Defining the Problem: Mobinil faced a marketing myopia in which it focused on current customer demands and neglected long-term rapidly changing demands. Therefore, when the gulf giant entered the market - Etisalat, they swallowed a part of Mobinil’s market share because Mobinil couldn’t
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most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service, SMS, video telephony, teleconference, video conference etc. along with other communicating ways, have emerged. So, the best news from the business point of view is the creation of the telecommunication market. Its size is beyond
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Marketing concepts mktg-1126 | Blackberry | Group 4, Deliverable 1 | | | 1/24/2011 | | Blackberry Blackberry smartphones are manufactured by the company Research in Motion, more commonly known as RIM. The Blackberry line was launched by R.I.M in 1999. RIM was founded in 1984 by Mike Lazaridis and CEO Jim Baisille. Its software aims to ease mobile access to email, applications and virtual real-time communication so users can stay in touch with important people and information
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Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal
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