RIZWAN SHAIKH E-mail: rizwanshaikh007@gmail.com ( +971 552584384. Address: 1206, Damac Properties, Cresent Tower-B, I.M.P.Z Emirates road, Dubai. CAREER OBJECTIVE A highly experienced and motivated Manager with 7 years of experience in organizational operations and decision making for the improvement of organizational activities, I have ability to perform all organizational activities with good leadership skills. PROFESSIONAL
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prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing
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IMPACT ON THE INDIAN MOBILE TELECOMMUNICATION SCENARIO SANGEEETH VARGHESE* CONTENTS 1.0. INTRODUCTION:..................................................................................................... 2 2.0. THE VISION, SCALE AND COMPLEXITY: .............................................................. 2 3.0. PRICING STRATEGY.............................................................................................. 3 3.1. Dhirubhai Ambani Pioneer Offer – Democratizing Mobiles: .............
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Disruptive Marketing is Innovative and Boon to the Consumers - a Conceptual Thought Article by Dr. Maruthi Ram. R. Professor and Head – MBA (BU), DSCMIT, Bengaluru Co-Authors Manjunatha.N. Research Scholar, University of Mysore, And Lecturer, NCET, Bengaluru and Shashikala.R. Asst. Professor, DSCMIT, Bengaluru Submitted to DEPARTMENT OF MANAGEMENT PROGRAM CMR INSTITUTE OF MANAGEMENT STUDIES BENGALURU For NATIONAL LEVEL CONFERENCE on “Disruptive Marketing — The Way Forward
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SAMSUNG Q NO 1: Chooose an organization, identify and critically analysis its strategic marketing problems and opportunities ? Q NO 2 : As a consultants, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of the organization ? Introduction World largest electronics company Samsung was began in 1969 in Suwon, South Korea as Samsung Electric Industries, originally
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situation Research in Motion was founded in 1984 by Mike Lazaridis, he named the company in reference to the term” poetry in motion”, Research in Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email,
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INTRODUCTION The world market of Mobile Phone devices have become one market in the current globalization system with the help of the media and the internet. Although the market is open and competitive, the intensive use of technology for differentiating their product and the big budgets spent in advertising and branding have made the majority of markets been dominated by few companies such as iPhone, Samsung, HTC, Nokia, Blackberry, Sony, Ericson, Motorola and Siemens. (Koetsire, 2013) a very
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Introduction Nokia was founded over 140 years ago in Finland, and since then has become a global organisation that operates in over 120 countries worldwide. Nokia has also become a market leader in the mobile telecommunications industry and is most known for their mobile phones and Smartphone’s. Although recent competition has affected the market share that Nokia has in the telecommunication industry they still hold a strong 29%(2011) of the market share in a forever changing industry The micro
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prevails in this service sector vis-à-vis other service sectors. Also, implementation of ‘the mobile number portability’ in October 15, 2008 in Malaysia has made it easier to switch to other service providers. Thus, the following are hypothesized: H1: A high level of switching cost is less likely to make mobile phone users switch to other service providers; and H2: A high level of switching cost moderates the relationship between service satisfaction and service switching. This paper will discuss
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BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Case Study 1 WOTIF.COM Introduction Wotif.com was born in 2000 taking advantage of a marketing opportunity when the e-commerce was just starting its way as the new era of the business. Now with offices around the world, Wotif.com is one of the most important companies in the touristic area, serving as a bridge between the accommodation suppliers and the customers. During these years Wotif.com has been always ready for the changes
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