prices. However, with the entry of newer firms like Docomo and Aircel, this strategy has not played off very well, with Airtel losing market share, from over 30% 4 years ago to just over 20% currently. * Marketing and Branding: Airtel has, over the years, laid strong emphasis on marketing and branding. The Brand ‘Airtel’ is one of the most recognizable brands in the country, let alone telecom. It has engaged in mass spending on celebrity endorsements, from Shah Rukh Khan to Sachin Tendulkar to
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forces, mobile network portability, and national telecom policy etc. We have conducted the risk analysis of the industry in terms of different analysis tools that is SWOT, PESTEL etc. We have covered in and out of the industry in the part A of our report. In part B, we have analyzed the industry players. We have done TTF of our respective company that we have chosen. Then in part C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market
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demonstrated by the fact that at least half of every U.S. household own one Apple product minimum despite the price of their products (Gralnick, 2012). Although not infallible, brand power does reflect a company’s marketing ability and Apple has shown the world that they have marketing power by ranking number two behind Coca Cola in 2012 as Best Global Brands with their percentage rising 129% and a brand value of $76.5 million (Reid, 2012). Key Factor-Customer Loyalty Apple’s standing in innovation
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NOKIA – Market Analysis Marketing Management Project This document contains NOKIA’s detailed analysis in Marketing. Sundaram Vasudevan Abhishek Kadian Abhimanyu Chhikara Animesh Mukherjee Sanjay Agarwal Avika Sood 11/07/11 INDEX CONSUMER BEHAVIOR AND THE MOBILE EXPERIENCE ------ 1 ANALYSING EXTERNAL ENVIRONMENT ------------------------- 4 COMPETITORS AND ANALYSIS OF THEIR BEHAVIOR --------- 6 MARKET SEGMENTATION ------------------------------------------ 8
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AS ITS BRAND AMBASSADOR FOR MOBILE PHONES Sep 05, 2008 SHARE Launches an aggressive new positioning for its mobile handsets 5 new sleek and stylish SAMSUNG phones launched Mumbai, March 12, 2008: SAMSUNG Telecommunications India (STI), a design and technology leader in the Indian Mobile market , today , announced the appointment of Actor Aamir Khan as its Brand Ambassador for SAMSUNG Mobile Phones in India. Announcing Aamir Khan as SAMSUNG’s Ambassador for Mobile Phones, stated Mr. H. B. Lee
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Case Analysis - Strategic Analysis of Motorola Inc The company that I chose to complete my Strategic Analysis on is Motorola Inc.. Many of us are familiar with Motorola products due to the advent of the cellular phones. Regardless of the carrier of the service, be it Verizon, AT&T, Sprint, many of these companies use a cellular device created by Motorola. However, the company does much more than just producing cell phones. One area that Motorola is trying to focus its current strategic actions
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of America's foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer's moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you'll win their loyalty. BofA is one of a small but growing group of marketers that have figured out that mobile marketing isn't about advertising. That's not to say mobile advertising will play no
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sDEVELOPING A MOBILE ELECTRONIC PERFORMANCE SUPPORT SYSTEM FOR A MAJOR TOP 20 NEWSPAPER: AN ACTION RESEARCH STUDY IN ADVERTISING SALES by Theresa A. Hueftle A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University October 2005 UMI Number: 3187646 Copyright 2005 by Hueftle, Theresa A. All rights reserved. UMI Microform 3187646 Copyright 2006 by ProQuest Information and Learning Company. All rights reserved. This microform
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(Mr) Question Direct marketing has been one of the fastest growing areas of distribution over the past 30years. With reference to various forms of direct marketing, account for direct marketing’s increasing success. Introduction Kotler P et al (2012) defines direct marketing as direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. Kayode O (2014) further defines direct marketing as the process involved
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IMPACT ON THE INDIAN MOBILE TELECOMMUNICATION SCENARIO SANGEEETH VARGHESE * CONTENTS 1.0. INTRODUCTION:..................................................................................................... 2 2.0. THE VISION, SCALE AND COMPLEXITY: .............................................................. 2 3.0. PRICING STRATEGY .............................................................................................. 3 3.1. Dhirubhai Ambani Pioneer Offer – Democratizing Mobiles: ..............
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