International Marketing Dept. Steven Zhao Telecom Operators Overview GSM Network Analysis India Telecommunication Industry Overall Wireline & CDMA Circumstance Telecom Industry Analytic Overall Mobile Section In-depth Analysis Business Visiting Schedule Content Business Agenda Market Opportunity & Performance Product Composite Portfolio Integrated Marketing Proposal High-efficiency Sales Channel 2 Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing
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Public Wireless Internet Marketing Plan By: Stephenie Coffman August 13, 2014 MKT 500 Heather Teague Table of Contents 1. Executive Summary 2 2. One-Page Plan 4 3. SWOT Analysis 5 4. Target Market 6 5. Competitive Analysis 7 6. Financial Analysis 9 7. Pricing Structure 11 8. Channels of Distribution 12 9. Integrated Marketing Communications (IMC) Promotion Plan 13 10. IMC Budget 16 12. Works Cited 17 Executive Summary Public wireless internet provides
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Marketing Plan Samsung Mobile Phone Marketing Management December 4th, 2013 Executive Summary Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas
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Gucci, Louis Vuitton, & Vertu – Marketing Lessons from some of the World’s Most Exclusive Brands. By Conor Carroll, Kate Hurley & Ann Treacy, University of Limerick. Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that
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Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding
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Project Report On GrameenPhone Customer Satisfaction Prepared for Dean of Faculty & Project Coordinator Professor Abdul Mannan Department of Business Administration East West University Prepared by Hussain Md. Abdur Razzaque ID # 1997-1-10-035 September 8, 2002 School of Business East West University September 8, 2002 To Professor Abdul Mannan Project Coordinator East West University 45-46, & 53 Mohakhali Dhaka – 1212 Sub: Submission of the Project Report on
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Road No-36, House No-15 (2nd Floor) Gulshan- 2, Dhaka-1212 Mobile: +8801670872951 E-mail: sadiakhanam18@yahoo.com Objective: To secure an executive position in a multinational working environment to utilize my communication and marketing skills with that of my educational experience. Education: Bachelor of Business Administration (BBA) 2010 South East University Major in Marketing CGPA – 3.20 Higher Secondary Certificate
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think of a connection as a way to connect to the internet at a home or business. More over a connection that is wired and in someway to the device that’s receiving the internet signal. Now enter the existence of mobile broadband which allows near landline speeds to a mobile device. Mobile broadband gives a user the ability to send and receive data on the go. Data has been able to be transmitted wirelessly for sometime now. The only difference between then and now is the increases in speed that
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The total mobile penetration may have reached 14 per cent of India's population. However, industry experts assert 13 per cent of this is in urban centres and only one per cent in villages. The opportunity is not lost on market players like Bharat Sanchar Nigam Limited and Reliance Communications who have been present in this segment for a while. Now Hutchison Telecom, Bharti Airtel [ Get Quote ] and Tata Teleservices [ Get Quote ] too have descended on the turf with big network expansion plans
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