Strategic Analysis Nokia Introduction / Case Context Nokia for many years was the largest mobile phone company in the planet. It sold in 2010 the great amount of 450 millions mobiles around the world (Gartner, 2011). However, today Nokia has been challenged and has lost market share due competitor’s pressure. According to Douglas Perry, “Samsung has become the world's largest cell phone maker in Q1 2012, overtaking Nokia for the first time”(2012). Nokia has been left behind because if its
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better than most of the players in the industry and the average. Its return on sales ratio is among the three highest in the industry, which is an average of more than 15% percent. This indicates that HTC has a very good gross profit margin. Marketing performance of HTC compared with its main competitors. For this part, we will take a look at handsets shipping per year, performance in different markets, and current positioning of several competitors in the industry. As shown in graph 1, the overall
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INC.: A CASE ANALYSIS SWOT analysis and recommendation -------------------- INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement
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order to achieve this goal, critical success factors will be to identify emerging trends and integrate them into our company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the "technology curve." It’s the important things in my business. Key to success Our company keys to success are; 1. Provide excellent customer service 2. Grow and maintain
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A recent survey by CTIA- the Wireless Association found that 285 million Americans are mobile subscribers, which translates to about 91% of Americans. The same survey found that revenues in 2009 totaled nearly 150 billion dollars, with an average monthly bill of $48.16. (Association, 2009) All those numbers have spiked the interest of the folks at Wal-Mart, who recently unveiled their own brand of mobile phone service, Straight Talk. However unlike most of the competition Wal-Mart is offering
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TABLE OF CONTENTS NOKIA AND THE SMARTPHONE INDUSTRY 3 LUMIA 800 3 MARKETING COMMUNICATION AT NOKIA LUMIA 3 MESSAGE STRATEGIES 4 CREATIVE EXECUTIONS 5 EXHIBITS 7 REFERENCES 11 NOKIA AND THE SMARTPHONE INDUSTRY Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share
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INTRODUCTION TO COMMUNICATION TECHNOLOGY Communication is often considered as essential in business, regardless of whether it is used to collect data from a team of researchers on market trends or to reach audiences across national boundaries for marketing purposes. Effective communication is an important key to success for organisations and the lack of it can lead to mistakes, strategic blunders, or even catastrophic failures. Whatever profession one may be in or may wish to pursue, the ability to
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Introduction: Integrated marketing communication is often compared to an orchestra. Just as an orchestra’s performance is guided by a musical score, an IMC campaign must have a written score, or plan. This plan details which marketing communication functions and which media are to be used at which times and to what extent. An IMC campaign plan is a written document. It can be as minimal as a set of organized notes by a person running a small retail business or as complex as a 100-page document
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INTRODUCTION Company Background GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Turkcell then signed a 25-year GSM license contract with the Ministry of Transportation on April 27, 1998. Since then, it has continuously increased the variety of its services based on mobile audio and data communication, as well as on its quality levels and as a result, its number of subscribers. Turkcell is a regional leader by being the market leader in five
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wireless computing When we think about marketing, we must consider internet and mobile marketing. Most of young generation has the latest mobile technology, such as laptop, IPhone or blackberries.. Telecommunication system enables transmissions of data over public or private network…business can benefit from today’s modern network infrastructures that provide reliable global reach to employees and customers (Baltzan & Phillips 2007). Mobile marketing is very important because of millions of
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