Case D : Mobile Commerce 1. What is the '8-second rule' of the Internet and why is it important to m-commerce technology? The 8-second rule is about the performance of an internet device. According this rule, an internet device must take less than 8 seconds to load. One of the major preocupations of consumers is the speed of internet access since its development. If an internet device takes more than 8 seconds to be loaded, the consumer is likely to do something else. The aim of this rule
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1. Executive Summary XILO Telecommunication Pvt. Ltd is a Commercial Mobile Phone Company that will commence its operation on December, 2010 with a view to rendering mobile phone services to the country. Its vision is to be the premier organization operating locally & internationality later that provide the complete range of telecommunication services to all segments under one roof. To develop & deliver the most innovative products, manage customer experience, deliver quality services that contribute
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Mobile marketing and advertising[edit source | editbeta] Main article: Mobile marketing In the context of mobile commerce, mobile marketing refers to marketing sent to mobile devices. Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer decision-making that mobile apps and websites enable. The consumer can receive a marketing message or discount coupon and, within a few
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Journal of Information Engineering and Applications ISSN 2224-5758 (print) ISSN 2224-896X (online) Vol 1, No.6, 2011 www.iiste.org Problems and prospects of mobile banking in Bangladesh S.M. Sohel Ahmed (Corresponding author) Lalmatia Mohila College Lalmatia, Dhaka-1207, Bangladesh. E-mail: smsohelahmed@gmail.com Shah Johir Rayhan Sher-e-Bangla Agricultural University Sher-e-Bangla Nagar, Dhaka-1207, Bangladesh. E-mail: johir_rayhan2006@yahoo.com Md. Ariful Islam Regional Statistical Officer
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NEW PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan
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Alkharusi ID No: 111108 MOBILE IMMEDIACY Mobile has never been as important to marketers as it is today. Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going to benefit them right now. As a company looking to formulate a marketing strategy, it is important to keep in mind the pressing needs of today’s consumers. Choosing the right information for your mobile website and advertisements
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“Bringing the Broadway Café into the 21st Century” Date: December 09, 2011 K B Loumon TABLE OF CONTENTS Contents Abstract 3 Part 1: Porter’s Five-Force Analysis 4 Part 2: Developing an E-Business Strategy 5 Part 3: M-Coupon Systems in Mobile Marketing and Wireless 7 Telecommunication Network 7 Part 4: Second Life for Customer Relationship Management 10 Part 5: Outsourcing Systems Development 12 Conclusion 15 References 16 Abstract The Broadway Café opened in 1952 and is conveniently
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11/6/13 India's Telecom Trends for 2012 - Voice&Data Subscribe Log In Join Events Subscribe Search Here... Operator Enterprise VAS Devices People Policy Innovation Home Operator India's Telecom Trends for 2012 News | By Ritu Singh , 4 January, 2012 0 comments Like 0 0 0 99 Email Print With the current year nearing an end, the technology industry, much like the human beings, tends to reassess the past and get itself ready to embrace the new year with new innovations that
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“Are Mobile Phones and Tablets taking over Laptops and Desktops in driving the Media & Entertainment Industry?” Summer Internship Project Report Submitted By: Chintan Desai Roll No: 11028 Batch: PGDM 2011-13 Acknowledgment I owe a great many thanks to great many people who helped and supported me at every stage during the completion of this project. I would like to extend my sincere thanks to all of them. I am highly indebted to Mrs. Chhaya (MD & CEO), BC Webwise, Mr. Elstan Rebello, Team Leader
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MOBILE PHONE MARKETING The importance of the Four P’s MOBILE PHONE MARKETING The importance of the Four P’s Robert Otis Introduction to Business: BUSN105 – 1404A - 280 Robert Otis Introduction to Business: BUSN105 – 1404A - 280 Abstract The priority of Robert’s individual project is to explore the marketing mix and components of cellular phones. Proving the four P’s: product, price, place, and promotion, Robert has opened the avenue of cell phone marketing to readers. All details and resource
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