A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost
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BANG COLLEGE OF BUSINESS Department of Management and Marketing Spring 2013 Strategy and Business Policy (Section 1) MGT 4201 Assignment (Group project) Activ Company Faculty: Monowar Mahmood, Ph D Group members: Table of Content 1. Introduction………………………………………………………………………………2 2. External Analysis: Macro-environmental- PESTLE……………………………………..3 3. External Analysis: Industry Analysis - Porter’s Five Forces…………………………….9 4. Internal Analysis: SWOT analysis……………………………………………………
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded
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subject to the fact that it will fully comply with prevailing Money Laundering Prevention legislations and related circulars. In order to start M-Commerce in Bangladesh, mobile network operators have been given permission to sell railway tickets and tickets of cricket matches organized by the Bangladesh Cricket Board (BCB) using mobile technology. Three Telcos have got permission for m-Commerce related transactions. Approximately 425,000 utility (water, gas and electricity) bill payments are made and
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Mobile CRM or, to be more precise, mobile access to CRM has become a hot topic fuelled by the growth of smart phones and tablets in the societies and the much hailed launch of 4G. As shown in figure 11.12(a), the mobile app users have exceeded the web consumption in 2011. Indeed, now that mobile penetration rates are hitting 101% in North America and an amazing 129% in Western Europe (according to the U.S. Census Bureau, Internet World Stats), most people have access to high-speed broadband through
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CONSUMER BUYING BEHAVIOR OF UM CBAE STUDENTS IN PURCHASING MOBILE PHONES In Partial Fulfillment of the Requirements In Marketing 312 (Consumer Behavior) Submitted by: Eyrick Paul Avila Mark Oliver Tobias Jerome Ungab October 2014 EXECUTIVE SUMMARY RATIONALE This study aims to investigate the preferred attributes on purchasing mobile phone among selected University of Mindanao College of Business Administration Education students in Davao City, a sample of 100 students from
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INTRODUCTION MVAS – Mobile value added services are those services that are not part of the basic voice Offer and are availed separately by the end user. They are used as a tool for differentiation and allow mobile operators to develop another stream of revenue. Mobile remains a vibrant and evolving industry constantly finding new ways to inter-connect the user’s world in spheres such as automotive, utilities, health and education, and new ways to manage financial transactions. Mobile data continues
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principles of marketing is that sellers may sell features, but buyers essentially buy benefits. This is a distinction sometimes lost on technology led organisations, and the service sector is no exception. Recent experience of the UK’s largest telecommunications company, Vodafone Airtouch, illustrates how crucial it is to see service offers in terms of the benefits they bring to customers. The company was aware of extensive research which had found high levels of confusion among purchasers of mobile phones
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2.1.1 Threats A smartphone user is exposed to various threats when they use their phone. In just the last two quarters of 2012, the number of unique mobile threats grew by 261%. These threats can disrupt the operation of the smartphone, and transmit or modify user data. So applications must guarantee privacy and integrity of the information they handle. In addition, since some apps could themselves be malware, their functionality and activities should be limited (for example, restricting the apps
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What Marketing Tools do Mobile Phone Service Use; an Empirical Research Module code: PGBS0142 Submitted to the University of Plymouth as a dissertation for the degree of MSc. in Business and management in the Faculty of Plymouth Business School. Declaration: I certify that all material in this dissertation which is not my own has been identified and none has been submitted previously in support of any degree qualification or course. Signed: Shivender
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