Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .........
Words: 9947 - Pages: 40
The Benefits of Mobile Applications September 1st 2014 Abstract The many inherent benefits of the mobile web applications are popular, there are numerous uses and scenarios where apps are the best choice-interactive games, regular usage such as personalized use-if your target audience will be using the app for personalized fashion on a regular basis. Complex calculation or reporting-if needing something that will take data and allow you to manipulate it with complex calculations, charts, or
Words: 963 - Pages: 4
more productive. Whereas science is concerned with how and why things happen, technology focuses on making things happen. As life today becomes fast-paced, convenience and accessibility starts to become a necessity. Mobile phones were created to cope up with those needs. Different mobile applications are now being used widely both personally and commercially. Pannazoa Trade Corporation as a growing company has to cope with its customers need for convenience and accessibility. The proponents come up
Words: 883 - Pages: 4
Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less
Words: 25400 - Pages: 102
Vodafone: A Marketing Analysis Vodafone: A Marketing Analysis Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal
Words: 7475 - Pages: 30
1.0 EXECUTIVE SUMMARY These business plans outlines the strategy for sales of enterprise software planning solutions to optimum the usage of mobile phone and provide the convenient system to our user. Polaris Private Limited (PPL) will act as the software developer to enhance the usage of mobile phone. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and products to the software manufacturer. Our management
Words: 4908 - Pages: 20
Payments Using a Mobile Device Alexandria Smith Keller Graduate School of Management Table of Contents Executive Summary 3 Situation Analysis 3 Market Summary 3 SWOT Analysis 4 Competition 4 Product (Service) Offering 5 Keys to Success 5 Critical Issues 6 Marketing Strategy 6 Mission 7 Marketing Objectives 7 Financial Objectives 7 Target Markets 8 Positioning 8 Strategies 9 Marketing Mix 10
Words: 4048 - Pages: 17
the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How
Words: 3365 - Pages: 14
LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in
Words: 1667 - Pages: 7
ESMT–309–0096–1 ES0961 March 27, 2009 ESMT Case Study Celtel Nigeria: Towards serving the rural poor (A) Introduction In mid–2007 Celtel Nigeria was the second largest mobile telecommunications company in the Nigerian market with a 28 percent market share and subscriber base of approximately eight million. The company had experienced considerable success in serving Nigeria’s cities and larger towns, but had only recently shifted its attention to serving poorer consumers in rural areas—a
Words: 6761 - Pages: 28
