Mobile Marketing

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    Electronic Commerce Research

    and commercial challenges. This study uses a hypercube model to investigate these innovative changes and focuses on their impacts on E-commerce stakeholders: providers, E-commerce companies, customers, and complementors. The results indicate that mobile commerce (M-commerce) differs substantially from Web-based commerce in some technological components, yet both share common business model. However, from Web-based to M-commerce, innovation is architectural for customers and E-commerce companies, but

    Words: 8521 - Pages: 35

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    Mobile Application Development Strategy

    STRATEGY PAPER: Mobile Application Development Mobile Application Development Strategy Document No: Strategic Initiative: Coverage: Classification:  RTC 01 Version : 1.0 Increasing customer loyalty base and enhancing customer reach through Mobile application Retail SBU Strategic Date Last 17.11.2014 Changed: Strategic High Value: Time Frame: Priority: Long Term High 1.0.Corporate/Business Vision: We are the most admired global energy company leveraging talent

    Words: 4889 - Pages: 20

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    Khoula

    Contents Introduction 2 LITERATURE REVIEW 2 Discussion on the Topic 3 Switching Your Service Provider 3 Mobile Number Portability 5 1st Country to Implement MNP in South Asia 5 MNP Creates Vigorous Competition Among Players 5 Research Methodology 6 Data Collection 6 Sample Size 6 Objectives 7 Scope 7 DATA ANALYSIS 8 Demographic Characteristics of Respondents: 8 Hypothesis: 9 Regression 9 Most preferred service provider in Karachi 11 Kind of Service 12 Interpretation

    Words: 2984 - Pages: 12

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    Week4

    GrubHub is an online food ordering company which has a website www.grububhub.com and a mobile application. They list restaurants in the location you wish to get food from, whether a delivery or a pickup. Grubhub currently has over 35,000 restaurants listed on their website. They serve more than 900 US cities and are also serving internationally in London. The services of this company are free for the diners. They charge the listed restaurant an applicable percentage. GrubHub Inc has four brands:

    Words: 487 - Pages: 2

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    Apple Inc: Maintaining the Music Industry While Introducing Iphone

    Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement

    Words: 3674 - Pages: 15

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    Banque Accord

    Case Report Banque Accord Table of contents 1. Banque Accord...............................................................................................................3 2. Problem Definition.........................................................................................................3 3. Analysis..........................................................................................................................4 3.1 Extend services................................

    Words: 1764 - Pages: 8

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    Air Tel Case Study

    REPORT ON BHARTI AIRTEL LIMITED Submitted to Prof. A. Nag Submitted By Vivek Kumar Gupta (05_F1_129) Mohd. Imran (05_F1_113) Institute of marketing and management Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives 8 Methodology Primary Data Sources Secondary Data Sources 8 Analysis SWOT Analysis BCG Matrix Porter Model Ansoff matrix Environmental Analysis Competitors Analysis

    Words: 4805 - Pages: 20

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    Apple vs. Google Assignment 1

    The Business week article is about Google going into the mobile phone business by developing its own touch screen smart phone, such as Apple’s has done with its popular iPhone. At the same time, Apple was announcing their, what they called, a strategic acquisition, by purchasing the company “Quattro Wireless, for a mere $275 million. Quattro is known in Silicon Valley circles, as a company whose main focus of business is to target mobile phone users. Apple is now the proud owner of “Quattro”.

    Words: 584 - Pages: 3

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    I Made This to Join

    traditional paper method. They can also be great for tracking other business occurrences. A well managed business is one that tracks how much it should get paid automatically. For a high-tech vehicle maintenance service, one that will specialize in mobile repair units and other aspects of business that are off business property, a good enterprise resource plan is a necessity. The enterprise resource plan (ERP) will keep a constant record of all service calls received by the company, including fine

    Words: 613 - Pages: 3

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    Ntt Docomo

    NTT DoCoMo: Marketing i-mode To ease the congestion problem, in 1997, DoCoMo gave Enoki—a lifetime employee who had worked his way up through NTT’s engineering ranks—a mandate to convince DoCoMo subscribers to begin using their cell phones in a fundamentally different way. More specifically, the mandate was to build a wireless Internet service that would create demand for sending/receiving text-based data via cell phones. Enoki decided to use DoCoMo’s existing packet switched network for the

    Words: 7685 - Pages: 31

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