Case Background Golden Dragon Mobile Hong Kong Company Limited Overview China Golden Dragon Mobile Limited (CGDM) is a company listed on both the Hong Kong (HKEx) and the New York Stock Exchanges (NYSE). It is also a Chinese-government state-owned enterprise which has one of the world’s largest mobile phone subscriber bases. It is currently listed seventh in terms of market capitalisation on the HKEx. CGDM is the largest mobile telecommunications provider in China and one of the largest telecommunications
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Tees Union Meeting minutes 1 February 6, 2013, 10:30 am to 11:30am Place: Southern University College Computer Lab 330 ------------------------------------------------- Member Attend: Wai Chin Keat, Lee Kai Teck, Than Woei Liang, Edwin GanChernLun Announcements * Allocates roles and responsible of each of group member. * Discuss company name. * Discuss potential business idea. Discussion a. For the first time of group meeting, we are first discuss about the allocated roles
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1. What are the four key components of the Snap-on marketing strategy? According to product, price, place, and promotion analysis of Snap-on, four key components are easily to be recognized and concluded. First, Snap-on product is high quality and considered as “gold standard” by tool-lovers. Snap-on tools are satisfying because of their utility. Second, Snap-on has a premium pricing strategy – about 10% higher than it direct competitors. On the other hand, Snap-on insists on a credit program
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Concepts Learning Objectives Projects and Exercises Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Learning Objectives Projects and Exercises Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Learning Objectives Projects and Exercises Chapter 5: Online Security and Payment Systems
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customer retention has insignificant impact on customer loyalty. The implications of the study are that a company should better manage their relationships with the customers as a competitive policy in mobile telephone marketplace. The weak side of the study is that it is limited to a single industry of mobile telecom industry. Key words: Customer satisfaction, Customer retention, Customer loyalty Jel code: M30 ———————————————————— 1. Introduction Customer loyalty is the focus in the research and
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(Rollins, 2011). Consumer lifestyles MP3 PLAYER REASSESSMENT have been geared towards the technology age, consumers are wanting one item to do everything vs. multi items performing one task. Such devises that are increasing in demand, for example: mobile phones, navigation
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Defining Marketing Sandra Neal MKT/421 September 02, 2013 Kelly Duman Defining Marketing Marketing is used for many things and in everyday life it is important for organizations to use marketing to make sure that the organization is a success. When an organization uses marketing it is important that they use planning it helps the organization to see who their target audience is and how they need to go about reaching them. Marketing is not just selling it is a way of selling and reaching the
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Introduction Online gaming has become one of the principal and fastest developing Internet business segments in China. With currently over 450 million Internet users, China has the biggest internet user base globally, with over two-thirds engaging in online gaming (Chinese Online Game Market Roundup, 2009). Average online gamers in China are comparatively young (18-30 years), males, and have at least finished a secondary academic level. Demographically China’s online gaming user base is highly
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manufacturing of electronic devices that combines the attributes of a mobile telephone device and handheld computer. Chairman and co-founder of HTC since 1997 is Cher Wang. HTC then developed the world’s first handheld personal data assistant (PDA) using Windows CE. The company initially made Smartphone based mostly on Microsoft’s and Windows mobile operating system (OS) software, but in 2009 it began to shift its core focus away from Windows Mobile devices to devices based on Android OS, and in 2010 to Windows
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| |Entellium Ltd. is a Malaysian firm and new hosted CRM service provider. The firm formally announced their intentions to tap into | |the North American market for hosted sales, marketing and customer service applications. Entellium’s target includes small and | |midsized businesses and departments of larger organizations. Like TeraTech, the firm’s problem lies in the fact that the hosted CRM| |market is already crowded and
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